Content Writer

We started a movement in which everyone can win – shoppers, retailers, society and every person on our team. 

Our retailers love us because we make paying for products, services and experiences easier for their customers. Our customers love us because Afterpay is easy to use, encourages responsible spending and is completely free when you pay on time. It’s a win-win. Afterpay empowers customers to access the things they want and need by splitting payments in four, for both online and in-store, while our retailers get paid upfront. We help our customers  spend responsibly with low limits that they can afford, with no interest or revolving debt and no account keeping fees. Sounds like a better way to pay, right? We think so.

The Australian Afterpay team is on the lookout for an experienced creative content and copywriter with more imaginative flair than Harry Styles's costume designer. We’re looking for a proactive problem-solver, a natural collaborator, a quick-thinking ideas-fountain who relishes challenges and thinks outside the box.

First and foremost, you’ll be passionate about creating compelling, original and engaging content that performs, and will not only have a natural flair for creative copywriting, but will be brimming with fresh ideas, have a meticulous eye for detail, and an uncanny ability to spot a misplaced apostrophe. You’ll understand what drives people to engage with content, and be passionate about performance.

This role requires a high level of creativity and attention to detail, as well as the ability to cut through industry jargon to tell meaningful stories across all channels. You can switch between creating lines with a punch for advertising campaigns one minute, to crafting high-performing email campaigns and social copy the next, with equal passion for creating above-the-line campaign content as email subject lines and text pushes; all while passionately maintaining the brand style and tone of voice.

You love getting stuck in the weeds of projects, ensuring that every line and every asset is created to perfection and on time, but you also enjoy getting involved with loftier creative concepting and throwing ideas at the wall to see what sticks. You’re a team-player with great stakeholder management skills. The role requires close partnership with internal stakeholders to meet marketing, brand, product, and growth objectives, and reports to the Associate Creative Director (Content & Copy).
 

We are much more than our job descriptions, but here’s a summary of the role. You will:

• Help drive messaging deliverables across all owned channels, campaign projects and co-marketing efforts to deliver fresh stories about our brand partners and our different Afterpay audiences
• Concept and execute projects, from large brand campaigns to one-off launches, with attention to detail and creative flair
• Copywrite and storytell in an agile way — embracing change, adapting strategies on the fly, and thriving in ambiguity
• Work closely with cross-functional partners (i.e. in-house clients) in brand, marketing, product, partner marketing, growth, B2B, and social on their content and copy needs
• Continually test and improve on subject lines, headlines, messaging, and general copy, and react to insights from our growth & performance team
• Ensure all copy is on-brand and written in Afterpay’s tone of voice

Like us, you’ll be passionate about shaping the future of Afterpay and deeply committed to delivering positive outcomes for our merchants and customers alike. You’ll have:

• 3-4 years of content and copywriting experience, either in-house or at an agency
• Proficiency in writing copy for all owned channels as well as experience in ATL campaign content
• A strong understanding of the nuances of different channels and how to engage consumers
• Strong examples of past work. Have a suite of content examples/portfolio you can share to show us your stellar writing skills
• Basic understanding of marketing objectives, channels and consumer behaviour
• Ability to manage and prioritize multiple projects while working both independently and within a team
• Strong sense of time management and high attention to detail, more organized than an IKEA warehouse
• Strong collaboration skills with an ability to receive and provide actionable constructive feedback
• Passion, motivation, agility, and focus
• Ability to adapt quickly to change and thrive in a fast-paced enviornment
• Bachelor’s Degree in Writing, Journalism or Communications preferred

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, based solely on the core competencies required of the role at hand, and without regard to any legally protected class.

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Perks

We want you to be well and thrive. Our global benefits package includes:

• Healthcare coverage
• Retirement Plans
• Employee Stock Purchase Program
• Wellness perks
• Paid parental leave
• Paid time off
• Learning and Development resources

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.