What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Brand Design Lead position?

The suggested salary for this position is $245,100-$299,500*

Is telecommuting possible for this position?

Yes, telecommuting is possible for this position

Brand Design Lead job at Binance

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

Responsibilities:

In collaboration with the Head of Creative, develop a Brand Architecture and related design systems to reflect the identity of Binance globally; across different products and local markets
Spearhead conversations with internal stakeholders and work closely with the CMO to align on Brand messaging and messaging frameworks
Own the development of quick-turnaround Brand identities for sub-brands
Lead a small team in the development of Brand design assets
Collaborate with the UI/UX team on cascading Brand design principles and guidelines in the Web/App environment
Collaboration with internal functions to maintain a cohesive brand, while defining design system flex for Binances’ Ecosystem of Brands
Collaborate closely with motion designers to define the evolution of the brand through industry-leading motion graphics
Development of design toolkits and templates; conduct workshops on usage of brand system and templates
Coordinate branding efforts, from gathering responses to driving workshops, in order to establish alignment across teams
Ideation of Brand-led campaigns

Requirements:

At least 9 years of professional experience in established branding agencies, or senior in-house Branding roles
Proven track record in developing Brand identities from the ground up
Previous experience in working with UI/UX teams
Extensive portfolio representative of Branding work done
A clear communicator - ability to express complex ideas clearly and succinctly, while collaborating closely with teams outside of the Creative group
Knowledge and interest in the world of Binance and cryptocurrency is a plus
Adobe Photoshop, Illustrator expertise is a must
Familiarity with Figma, and various Font development tools is a plus
Familiarity with UI/UX work is a plus
Fluency in English required, any other regional language a plus

Working at Binance

•Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

•Fast moving, challenging and unique business problems

•International work environment and flat organisation

•Great career development opportunities in a growing company

•Possibility for relocation and international transfers mid-career

•Competitive salary

•Flexible working hours, Casual work attire

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Brand Design Lead

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