Associate Director, Product Marketing

We’re living at the dawn of a borderless world, but most people still don't have the tools needed to engage in critical high-trust services including everything from access to financial services, to sharing assets in peer-to-peer marketplaces, and even managing talent.

At MetaMap, our work is centered on addressing this gap by building an identity data protocol that surfaces merits in the form of legal, financial, and work data. We’re energised by the unlimited potential that comes from this collective coordination, the removal of barriers to access, and the future we’re building towards — one that is interconnected and equitable.

If you believe in our mission to help unlock borderless growth too, come join the MetaMap team!

About the role

We are looking for a Product Marketing Leader with experience building frameworks and owning product marketing strategy at a high-growth startup. You will be responsible for driving product differentiation strategy & execution end-to-end. You will also be responsible for building and nurturing a product management practice at MetaMap over the next 2-4 quarters.

You will be partnering closely with product & sales teams to develop & implement messaging & conversion strategies. This is an exciting opportunity to be the first and most senior member of our product marketing function, and to truly define the role and build the team at MetaMap.

Key responsibilities

• Hire and mentor a team of product managers & help build out framework, process, and project plan for product marketing’s collaboration with sales, demand generation, and product teams.

• Messaging and positioning: Build the messaging framework for our product, including customer pain points, value propositions, product benefits, and differentiation

• Build strong relationships with counterparts in product & sales and collaborate with them on messaging, conversion & GTM strategies.

• Own and implement strategy for merchant communication to drive product engagement.

• Champion product led growth and work with the head of marketing in developing and implementing a PLG strategy over the next 3-5 quarters.

• Partner with Demand Generation in enhancing paid acquisition by owning key touch points such as landing pages and email marketing.

• Increase sales velocity as measured by improved conversion rates on lead to demo and demo to close by the end of their first 90 days.

• Create templates the Sales team can use for sales calls, events, outbound, and more

• Help organize and design different use cases that can be used for lead generation and sales purposes on the website

Skills & Experience

• 7+ years of product marketing experience at a high-growth B2B startup. Previous ownership of product marketing, including research and messaging frameworks

• Fluency in English.

• Ability to communicate complex technical topics in simple terms

• Experience managing product launches and market positioning for a portfolio of products

• Can take ownership and make strategic decisions

• Proven track record of success in high growth start-up

• Ability to prioritize and navigate the chaos

MetaMap is building tools that power a borderless world where everyone has equal access to opportunity based on their merits. As a proud equal opportunity employer, we live by these same values, celebrate diversity, and are committed to creating an inclusive environment for all of our employees. We are also committed to a fair and inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. 

We evaluate all employees and job applicants consistently, without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), political affiliation, military service, or any other legally protected class. All employment decisions including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualised basis.