Associate Dealer Product Marketing Manager

Who we are

At CarGurus (NASDAQ: CARG), our mission is to give people the power to reach their destination. It all started in 2006 when Langley Steinert—Tripadvisor’s cofounder—gathered a small team of developers to help bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration has driven industry-leading growth. In fact, we’re the largest and fastest-growing automotive marketplace, and we’ve been profitable for over 15 years.

What we do

The market is evolving, and we are too, moving the entire automotive journey online and guiding our customers through every step. That includes everything from the sale of an old car to the financing, purchase, and delivery of a new one. Today, tens of millions of consumers visit CarGurus.com each month, and ~30,000 dealerships use our products. But they're not the only ones who love CarGurus—our employees do, too. We have a people-first culture that fosters kindness, collaboration, and innovation, and empowers our Gurus with tools to fuel their career growth.

Disrupting a trillion-dollar industry requires fresh and diverse perspectives. Come join us for the ride!

What You'll Do:

• Become a strong partner to key cross-functional partners, including Product Managers, Sales Enablement and Innovation, Marketing, and Pricing.
• Work with Product Managers to strategically test, launch, and optimize our offerings to meet dealer needs, globally (US, UK, CA).
• Research competitors and industry trends to inform our product strategy.
• Conduct research (surveys, interviews, etc.) to understand dealer’s perceptions of products, get feedback on product functionality, and identify needs for product enhancements.
• Craft product positioning and messaging that set CarGurus listings and digital marketing dealer offerings apart from others in the market.
• Develop communication plans, in partnership with the Marketing and Sales teams, to ensure customers are aware of product/feature updates.
• Build effective resources for Sales (playbooks, collateral, tools) to facilitate the selling process and deepen penetration.
• Track and analyze success of product marketing metrics. Analyze key metrics and deliver useful insights.

Who You Are:

• Strong communication skills. Able to consolidate complex information into simple messages.
• Highly collaborative with many teams. Able to manage cross-functional projects.
• Customer-insights driven. Able to source answers from customers and analyze survey data.
• Comfortable with data analysis to solve problems. Experience with Excel required and Looker a plus.
• Organized and able to prioritize multiple priorities, while still paying attention to details, to deliver results in a timely manner.
• Experience writing customer-facing communications and creating marketing materials.
• Experience with Sales organizations and Salesforce a plus.
• Interest in understanding the automotive industry. Automotive experience preferred.
• Bachelors degree or equivalent.
• At least 3-5 years of marketing experience required.
• B2B Product Marketing experience preferred.

Working at CarGurus

We reward our Gurus' curiosity and passion with best-in-class benefits and compensation, including equity for all employees, both when they start and as they continue to grow with us. Our career development and corporate giving programs, as well as our employee resource groups (ERGs) and communities, help people build connections while making an impact in personally meaningful ways. A flexible hybrid model and robust time off policies encourage work-life balance and personal well-being. Thoughtful perks like daily free lunch, a new car discount, Headspace and Studio Sweat subscriptions, commuting cost coverage, and so much more help everyone feel their best inside and outside of work, while saving time and money.

We welcome all

CarGurus strives to be a place to which people can bring the ultimate expression of themselves and their potential—starting with our hiring process. We do not discriminate based on race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. We foster an inclusive environment that values people for their skills, experiences, and unique perspectives. That’s why we hope you’ll apply even if you don’t check every box listed in the job description. We want to know what only you can bring to CarGurus.