Acquisition Growth Product Marketing Manager - Point of Sale

We are looking for an analytical growth marketer to drive customer acquisition for Square Point of Sale, Square's iconic point of sale software. You will work closely with marketing teams, marketing analytics, and creative design to achieve the team's goals and drive growth for the business. Your success means designing, launching, and iterating on marketing campaigns that increase results.

You are analytical, data-driven, and results-oriented. They can ramp up quickly, partner well with cross-functional teams, and produce effectively against goals.

You Will:

We are looking for an analytical growth marketer to drive customer acquisition for Square Point of Sale, Square's iconic point of sale software. You will work closely with marketing teams, marketing analytics, and creative design to achieve the team's goals and drive growth for the business. Your success means designing, launching, and iterating on marketing campaigns that increase results.

You are analytical, data-driven, and results-oriented. They can ramp up quickly, partner well with cross-functional teams, and produce effectively against goals.

You Will:

• Explore new opportunities to promote product acquisition across our paid (e.g., performance marketing) and organic/owned channels (e.g., ASO, SEO, Public Web, Email, Referrals).
• Manage external agencies to further optimize app installs and web signups through ASO and SEO experimentation and content strategy.
• Manage website messaging, positioning, experimentation to improve web signups
• Partner with the Demand Generation team to design and run acquisition experiments and socialize learnings across Square.
• Ensure paid acquisition and cross-sell campaigns are targeting the right audience with the right messaging and positioning to lead profitable, long-term growth for our product and Square at large.
• Monitor Square POS (SPOS) acquisition performance across shared properties is optimized (home page, brand pages).
• Partner with the Lead Generation team to develop strategies, tactics, and content that attract and nurture larger sellers to increase Square's marketing qualified and sales accepted leads.
• Create data-driven hypotheses for improving marketing performance, design and implement A/B tests, and conduct post-campaign recommendations.
• Lead quarterly acquisition reviews and identify, prioritize and advocate for resources to increase growth.
• Collaborate with central Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and our goals.
• Identify and map the seller journey and prioritize opportunities to increase acquisition at important steps along the journey.

• A BA/BS degree or equivalent practical experience.
• 5+ years of marketing experience in consumer tech
• Experience in growth marketing through paid, organic, or owned media such as content strategy and content marketing experience).
• Demonstrated experience with high-level acquisition strategy, analyzing data, developing business, consumer insights, and completing A/B tests.
• Proficiency with excel (can maintain complex spreadsheets) or Google Sheets and writing SQL queries -- you can pull your own data to answer your questions
• Experience with Optimizely, Amplitude, or Looker
• Excellent written and oral communication skills to collaborate with diverse technical and non-technical cross-functional partners, spanning all organizational levels.

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $152,100 - USD $185,900
Zone B: USD $141,500 - USD $172,900
Zone C: USD $133,800 - USD $163,600
Zone D: USD $121,700 - USD $148,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Benefits include the following:

• Healthcare coverage
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off
• Learning and Development resources
• Paid Life insurance, AD&D. and disability benefits 
• Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page. 

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.