VP Product

We’re TheyDo, a fully remote B2B SaaS organisation. Founded in 2019, we are the leading journey management platform, on a mission to make the customer journey the most powerful business tool there is.

In March 2024 we announced our latest funding round worth $34 million. Combined with our Series A raise in 2022 it takes our total investment to just under $50 million. Our angel investors include executives from Intercom, Miro, OpenAI, Amplitude, Slack, Airtable and more.

We support and partner with renowned enterprise organizations such as Cisco, Ford, Johnson & Johnson, Home Depot and Polestar, helping them manage their complex journeys and optimize them for efficient growth, removing the need for constant transformation.

We kicked off 2024 with a global team of 65 TheyDoers, representing over 30 nationalities across 20 countries.

This is just the beginning. Join our exciting journey as we scale to over 100 by the end of this year!

Role description

TheyDo is seeking a VP Product to redefine journey management as a software category.

You will report directly to Jochem our CEO who has been leading Product & Design till today. As we’re pioneering the journey-centric operating model, we are in a position to become synonymous with customer-centricity in B2B. 

As a VP Product, you will:

• Build and scale a world-class product org around the customer journey

• Help us become the synonymous to customer-centricity in B2B SaaS

• Own the product investment strategy, prioritization and roadmap

• Focus on productivity & efficiency

We’re at the next inflection point in our growth. In one way, we’re still at the early stages of scaling our product, and we expect you to shape and impact TheyDo’s model significantly together with our founders - in another, we see Fortune 500 companies consistently approaching TheyDo as the solution to make their customer-centric strategy work. 

About the company

TheyDo is a Journey Management Solution for Enterprise.

We’re a fully remote B2B SaaS organization, pioneering a brand new category in software: Customer Journey Management.

Our freemium experience is a core pillar that allows customers to discover, try and get initial value from the product. But as the ROI for journey management is so much more than using our features, we are building out an Enterprise sales motion on top of the PLS engine. 

Companies like Ford, Polestar and Home Depot are all introducing a journey-centric operating model - and we’re in a position to create, develop and lead this entire new category. To get to where we are today, we’ve always relied on a bottom-up motion. Now that more and more Fortune 500 companies are building a journey-centric strategy, it’s time to build out the product for Enterprise. 

What you will do:

• Be foundational in putting TheyDo on the map as the #1 customer-centric B2B vendor in the world

• Focus on productivity, structure and efficiency: the speed at which we deliver is going to be key to stay ahead of the competition

• Take over product leadership from the CEO 

  • Adopt a team of 4 product teams + design 

  • Build this out to a mature scalable product org

• Be responsible for the product roadmap

• Drive and evolve our product-investment strategy

• Focus on customer-value, where success will be expressed in the Average Return Per Customer 

• Focus on efficiency and predictability: even though output of our teams is high - we want teams to deliver value rather than features.

• Accelerate our GTM collaborate with:

  • Marketing, Sales to drive net new 

  • CSM, Enablement to drive expansion
    

What you won’t do

• Let others do the work. We’re in this together, and we believe the best way to learn is to be in the trenches - especially in the early days.

• Build a traditional product organization. Our role is to pioneer the journey-led approach, which requires to innovate on the way product teams operate

• Wait for permission. The time is now and you will have our CEO’s full support to drive product as a force of nature.
  

What we’re looking for

• Instant gut-feel for what a great product looks & feels like

• A people-first leader, who is firm but reflective at all times

• A journey-first mindset: it’s all about the customer experience

• An understanding of how initiatives drive significant revenue impact

• Strong simplification skills, you’re data-driven and methodical

• Effective communicator with strong prioritization skills

• A self-managed individual that thrives working in a remote environment

• A preference for written communication (you will write and collaborate async a lot!)

• 5+ years of experience in product leadership

• Experience building bespoke Enterprise products is a big plus

What we offer

💰 Competitive compensation and pre-IPO equity - we like to give our team members ownership with our stock package. When TheyDo succeeds, we all succeed!

🌍 Fully remote working with flexible hours - we're staunch advocates for autonomy and flexibility.

🩺 Health Insurance benefit - at TheyDo our team’s health and wellbeing are a priority. We include tailored support for every employee, regardless of location.

🌴 Flexible holiday days - we love what we do, and equally love taking a break. We expect you to take a minimum of 25 days per year (in addition to public holidays).

🧠 Learning and Development budget we encourage everyone to take ownership and invest in their growth and development, providing financial support to benefit you in your role and career.

🧘‍♂️Wellbeing budget - nurture your mind and body. We’ll support you in looking after you, whether it's meditation, mindfulness, or a yoga/gym membership.

👪 Paid parental leave - we'll provide financial support and time off for you to bond with the newest little members of your family (6 months for the primary carer, and 6 weeks for the secondary carer - fully paid). We provide paid childcare leave when you need to take time out to help your little one recover.

👨‍💻Home office or co-working support - choose your ideal workspace with our home office or co-working budget. Whether you prefer the comfort of your home office or the collaborative atmosphere of a co-working space, we've got you covered.

🗺️ Company events - we regularly connect in-person to strategise, reflect or simply have fun. Our most recent company retreats were held in the Netherlands, Spain and Portugal.

⚒️ Latest tech & tools - MacBook Air, Pro or laptop, we want you to have the equipment that you’re most comfortable with. We use tools such as Gather, Slack, Notion, Loom, G:Suite and naturally TheyDo to work collaboratively and asynchronously.

🚀 Continuous growth of our benefits package as we continue to grow in size

To any recruitment agencies, we appreciate you would like to support us but we do not accept any unsolicited CVs or introductions.

About TheyDo

Our core values are the driving force behind every decision we make.

We ‘Journey together’ along a path of collaboration and synchronization. In everything we do, we ‘Own it’, never shying away from taking action or making decisions. Our ‘Cloaks off’ mentality ensures that transparency and integrity reign supreme. Moreover, ‘Customer Fueled’ innovation is at the heart of our work, as we know that the success of our product is directly linked to how we involve our customers in the process.

TheyDo is an equal opportunities employer. Our customers are diverse, and we believe our organisation should be, too. We nurture an inclusive culture where everyone feels equally important, no matter their background or status. We will never discriminate on the grounds of gender, civil status, family status, sexual orientation, religion, age, disability, education, or race.

If you are a woman or part of an underrepresented group, we encourage you to apply. Even if you don’t check every box — your skills and perspective could be just what we need to succeed. We value diversity and know you bring something unique to the table!