VP, Product Marketing

Our Opportunity

We’re looking for an energetic, hands-on technical product marketer and storyteller to lead  a dynamic team of seasoned professionals in the positioning and communication of Snyk’s value across all go-to-market channels.

Snyk’s mission is to help developers secure their apps and their enterprise from code to cloud. Our unique portfolio of developer-first application security tools is used by 1000s of enterprises and 100,000s of developers to enable fast identification and remediation of security vulnerabilities, while improving the overall risk posture of the business.

Working cross-functionally, you will drive product marketing direction in developing go-to-market plans that demonstrate the value of Snyk’s solutions for both software developers and security professionals. 

You’ll spend your time

Your mission will be to drive a cohesive strategy for Snyk’s GTM positioning with security and development audiences from practitioner levels to the c-suite. You will be responsible for product marketing direction, as well as driving competitive distinction with our position in the market. In this role you will be collaborating cross-functionally with product management, sales, strategy and operation, as well as other marketing functions.

In this role you will be asked to have a firm pulse on market trends, customer requirements and buying behaviors in order to influence the product solution narratives for Snyk’s complete portfolio of offerings. You will also be responsible for developing clearly articulated messaging for Snyk’s solutions and core use cases to be leveraged for sales and partner enablement.

• Creating coherent, consistent, compelling messaging that articulates Snyk’s value and competitive distinction
• Enabling our enterprise sales team and our partners with clear understanding of Snyk’s value proposition and competitive differentiation
• Driving go-to-market product, capability and solution launches with precision and efficiency 
• Providing input and strategy into product roadmap, strategy, and pricing based on market and customer research finding, industry analyst interactions and competitive findings
• Leading Snyk’s analyst relations strategy and team 
• Educating sales, product management, marketing teams and the partner channel about competitive landscape and competitor offerings.
• Defining team’s strategy, priorities, budget, hiring and OKRs to build and measure team results.
• Developing enablement content and strategy, including case studies, videos, solution briefs, web content, presentations, data sheets, whitepapers and sales playbooks that can be utilized globally

What You’ll Need:

• You have previous experience marketing Enterprise B2B software, SaaS offerings a plus
• You  have consistent experience driving large scale, multi-faceted product launches
• You have experience in supporting Integrated GTM motions that includes sales, channel and services partners, strategic alliances and technology ecosystems.
• You have some experience with the developer and DevOps ecosystem and practices
• You love creating great content in novel ways, whether it’s enterprise messaging, sales collateral or how-to videos
• You love developing and scaling cohesive global teams 
• You are collaborative, an excellent communicator, and responsive
• You enjoy being an enthusiastic spokesperson of technical and corporate narratives with internal and external audiences
• You prioritize effectively and are comfortable balancing changing requirements
  
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