VP, Product Marketing

Want to help everyday Americans build wealth? Financial inequality is increasing and too many people are getting left behind. At Stash, we believe in the power of simplifying investing, making it easy and affordable for everyday Americans to build wealth and achieve their financial goals.

We’re one of the fastest growing fintechs in the U.S. and have had another record-breaking year. In 2021 we almost doubled our headcount and valuation. Our personal finance app makes investing easy and affordable; this year 6 million customers set aside more than $3 billion with Stash.

Prioritizing People is one of our core values and has been key to a healthy work-life balance and a great sense of fulfillment and inclusion. We employ a true people first - hybrid model. Live and work where you feel the most productive, whether that is in our home, in an office, or a combination of both.

Let’s solve complex problems and tackle wealth inequality.

As an active member of the Senior Leadership Team in shaping strategy, structure and culture, the VP of Product Marketing is the glue that brings stakeholders from across the organization together. You will create scalable, personalized customer experiences to drive engagement, retention, and revenue for the organization.  

To do this, you must be innovative and current with a customer-first approach. You will also need to get intimate with and follow the data, prioritizing iterative testing to meet your team goals. In your everyday work you will also champion the voice of all users and elevate diverse perspectives.  

You will drive the team in thought leadership and overall execution to achieve our OKR’s and interact proactively and extensively with senior leadership and executive teams and ensure close collaboration across all functions.

If you have strong leadership experience with a proven track record of driving results via CRM your collaboration and strategic alignment across the organization will help us achieve overall marketing goals and better customer outcomes.

Responsibilities: 

• Develop Go-To-Market product marketing strategy and lifecycle messaging plans for key product launches
• Own the customer journey and execute on our CRM streams that drive subscriber engagement and retention efforts. 
• Drive subscriber engagement and retention as well as the tracking and reporting of contributing KR’s 
• Conduct and leverage market research, competitive analysis, and audience insights to deliver effective segmentation, targeting and personalization within appropriate channels and messages
• Lock arms and build full funnel efficiency with the Growth Marketing leadership.
• Partner with brand strategy to support the development of GTM, the product positioning, and messaging that will drive your marketing campaigns

What we're looking for:

• 12+ years of experience in high-growth, fast-paced financial technology organizations
• Strong leadership experience in a 500+ employee B2C organization with a proven track record of driving results via CRM
• Direct experience on a product marketing team for a B2C product/service.
• Ability to prioritize, self-start, and swiftly adapt to changing market conditions
• Creative thinking to delivery results in a deadline-oriented startup environment
• Deep experience with creating complex segmentation strategies, iterative testing plans and lifecycle messaging 
• Desire to both create strategy and execute campaigns on a daily basis 
• Experience and understanding creating, deploying, tracking, analyzing and reporting on  multi channel campaigns 
• Braze and Subscription Marketing experience a big plus

#LI-BS2

#LI-REMOTE

At Stash it is our mission to help everyday Americans invest and build wealth. That includes people of all races,  genders, and abilities, so it is important to us to acknowledge and address the issues of inequality in financial services head on. 

Diversity and inclusion are essential to living our values, promoting innovation, and building the best products. Our success is directly related to our employees and we believe that our team should reflect the diversity of the customers that we serve.  As an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible please reach out to [email protected]. 

Invest in Yourself: 

• Equity & Stash Accounts [Invest, Retire, Custodial, Bank]                     
• Flexible PTO 
• Learning & Development Fund 
• Work from Home Stipends
• Parental Leave [Primary & Secondary]

Recognition:

• BuiltIn’s Best Places to Work (2019, 2020, 2021) 
• Forbes Fintech 50 (2019, 2020, 2021)
• Best Digital Bank, Finovate Awards (2020)
• Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
• LendIt Fintech Innovator of the Year (2019 & 2020)

**No recruiters, please**