What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the VP, Product Marketing position?

The suggested salary for this position is $351,000-$429,000

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

VP, Product Marketing job at Cloudflare

About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us!

About the Department

Marketing builds awareness, drives acquisition, and expands usage by developing innovative, breakthrough campaigns that are delivered through multiple channels, including our website, blog, emails, social media, events, and advertising. Product Marketing plays a central role by partnering with Product Management, Sales, Communications, and all of the other parts of Marketing and throughout the company to drive clear, compelling messaging and positioning, deliver customer insights, take new and existing products to market, and develop content that fuels growth campaigns.

What you'll do

The VP of Product Marketing will be responsible for driving all platform-wide go-to-market messaging for Cloudflare, pioneer of one of the world’s largest and fastest-growing global cloud networks. This role will lead the strategy, development, and promotion of Cloudflare’s Product and Solution Marketing organization. As an experienced product marketing leader, you will have a unique passion and expertise for articulating broad platform messages. You’ll continually find new ways to articulate and amplify the big story: that Cloudflare helps everything connected to the Internet be secure, fast, private, and reliable.

Top candidates for this role will have a strong technical background in networking, security, or cloud infrastructure. You’ll be able to quickly understand our customers, the cloud ecosystem, and the solutions that customers need in an increasingly Internet-connected world. In addition to crafting strategy and authoring rich messaging and content, you’ll also be a strong leader, capable of hiring and developing a team of talented product marketers to effectively communicate the value of Cloudflare’s platform and solutions to customers of all sizes.

Responsibilities

Lead the Global Product Marketing organization at Cloudflare
Manage a growing team of high-performing solutions and technical marketing professionals
Create, communicate, and teach the platform story to sales, channel, and marketing.
Serve as the subject matter expert on “Why Cloudflare” to the broader marketing team, articulating how our solutions fit into their competitive categories
Partner with the tech alliances and partner team to develop the content and positioning for integrations with EDR, Identity, Cloud, and other vendors.
Define and message key solutions use cases for both acquisition and expansion marketing
Work collaboratively with sales, marketing and product to develop our industry vertical positioning and messaging.
Be a top speaker for Cloudflare.

Qualifications

15+ years of experience leading product marketing at fast-growing, high profile organization(s); second-level management experience
10+ years experience managing a high-performing team across multiple functions and disciplines and in cyber-security specifically
Participated in the creation of a category-defining company that won in a competitive market, and is looking to do it again
A gift for storytelling and proven ability to craft compelling go-to-market stories, expressed in the form of executive presentations, keynotes, web copy, pitch decks, and more.
Experience positioning technical products to both technical and economic buyers.
Excellent written and presentation skills. This role demands someone who is gifted in their ability to communicate effectively with all stakeholders, including sales, SEs, demand generation, product management, and comms.
Ability to manage ambiguity and navigate unforeseen obstacles gracefully.
Self-starter who truly enjoys working in a fast-paced, innovative cloud services company.
BS/BA degree in Marketing, Business, Engineering, or related field

Compensation

Compensation may be adjusted depending on work location.

For Bay Area-based hires: Estimated annual salary of $351,000 - $429,000.

Equity

This role is eligible to participate in Cloudflare’s equity plan.

Benefits

Cloudflare offers a complete package of benefits and programs to support you and your family. Our benefits programs can help you pay health care expenses, support caregiving, build capital for the future and make life a little easier and fun! The below is a description of our benefits for employees in the United States, and benefits may vary for employees based outside the U.S.

Health & Welfare Benefits

Medical/Rx Insurance
Dental Insurance
Vision Insurance
Flexible Spending Accounts
Commuter Spending Accounts
Fertility & Family Forming Benefits
On-demand mental health support and Employee Assistance Program
Global Travel Medical Insurance

Financial Benefits

Short and Long Term Disability Insurance
Life & Accident Insurance
401(k) Retirement Savings Plan
Employee Stock Participation Plan

Time Off

Flexible paid time off covering vacation and sick leave
Leave programs, including parental, pregnancy health, medical, and bereavement leave

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer. We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness. All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

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