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The contract for this position is a Full-time contract

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

VP, Product Marketing job at Botify

Botify is an enterprise software company that helps brands turn organic search into an efficient, measurable, and sustainable channel for both traffic and revenue growth. Powered by a unique unified data model, prescriptive insights, and automated processes, Botify delivers an end-to-end SEO management solution that enables customers to unlock the true growth potential of their website.

Botify is used by 500+ leading global companies across industries including e-commerce, travel, media & publishing, classifieds, and more, including Expedia, Macy's, Farfetch, Marriott, L'Oréal, Crate & Barrel, Conde Nast, Groupon, Github, Carvana, FNAC Darty, and The New York Times. Botify also partners with leading technology and services companies such as Salesforce Commerce Cloud, WordPress VIP, Google Cloud, Microsoft Bing, Jellyfish, Chameleon Collective, Foresight Digital, Contentsquare, and iPullRank.

Botify is a fast-growing, VC-backed, SaaS company with $82M in funding and offices in New York, Seattle, Paris, London, Singapore, Tokyo, and Sydney.

As Botify grows and our product continues to evolve, we are looking for an outstanding product marketing professional with a strategic, consultative, and business-oriented mindset.

Reporting to the CMO, you will play a pivotal role in Botify’s success by being the voice of our technical SEO products, articulating messages and value in an eloquent, striking, and authentic manner.

As the VP of Product Marketing, your main KPI will be to increase product demand and adoption/usage of Botify products. You will do this by ensuring that Botify’s products are easy-to-understand, positioned competitively, and that our sales teams are fully equipped to sell. In order to be successful in this role, you must have an insatiable curiosity, a desire to become an expert in Botify and the industry at large, and a strong self-directed work ethic.

Your responsibilities:

Develop detailed documentation and a clear understanding of the buyer journey by segment and persona
Define value proposition of products and features, define benefits-driven messaging, and competitive positioning
Build product launch GTM plans that are fully synced with business & revenue goals and partner closely with cross-functional marketing teams, sales, and customer success to execute
Educate our users and buyers: produce customer-facing content including in platform education, webinars, data sheets, solution guides, demo videos, and more for all funnel stages and personas
Create compelling and easy to understand internally facing content including sales training, competitive positioning, FAQs, and battlecards
Own competitive intelligence and effectively communicate information to commercial teams
Work closely with the product team on feature development and messaging within the platform
Track, measure and report against objectives

Your qualifications:

You are a technologist at heart with an insatiable curiosity for learning new technologies
8+ years’ experience in product marketing
Desire to make an impact and you are looking for an exciting challenge
Experience aligning marketing, sales, and product efforts
Ability to travel occasionally
Certified in Product Marketing from the Pragmatic Institute (a plus, but not a requirement)
Work well will with others and enjoy mentoring people
Extremely self-motivated

In addition to the skills and experience we are looking for, our ideal candidate would embody our core values:

Learn Fast. Progress Faster.

Go the Extra Mile. It’s Never Crowded.

Work Hard. Stay Humble.

Be Bold. Be You.

Botify is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

VP, Product Marketing

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