Vice President, Global Product Marketing

Vice President, Global Product Marketing
Marketing | San Francisco, California or Remote - US

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. 

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of the DocuSign Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As the Vice President, Global Product Marketing, you will lead how we bring DocuSign’s offerings to market. This includes managing three teams:

• Core Product Marketing, which owns GTM by product
• Audience Marketing, which owns GTM by industry, departmental function, and segment
• Customer Success Marketing, which owns GTM for our professional services, education, and support offerings

These teams bring complementary angles to the development of personas, insights, positioning, messaging, content, and sales enablement.

You will develop the plan to allocate and align your resources to company objectives, then manage the execution of the plan. You will also be a key voice in defining and articulating our marketing, product, and GTM strategy.

You will have several direct reports, most of whom have their own reports. You will collaborate with a variety of stakeholders in Sales, other parts of Marketing, Product, Business Development, Sales Enablement, and Customer Success. 

This position is a people manager role based in San Francisco, California but is also open to Remote candidates. It reports to the Senior Vice President of Strategy and Product Marketing and is designated Flex.

Responsibilities

• Manage three teams, Core Product Marketing, Audience Marketing, and Customer Success Marketing
• Translate company objectives into a GTM strategy, allocation of resources, and execution plans
• Ensure that execution is on-plan and accountable to results
• Inform and participate in executive decision-making on marketing, product, and GTM strategy
• Review and elevate your team’s work product; in doing so, inspire and enforce marketing excellence
• Be the editor-in-chief of key work products from your team, such as keynote speeches for our annual customer conference, messaging frameworks, and briefs for high-visibility assets created by third parties
• Collaborate effectively with senior leaders in Sales, other parts of Marketing, Product, Business Development, and Customer Success
• Understand, articulate, and optimize the processes by which your organization works, internal to itself and with cross-functional collaborators
• Represent DocuSign with press, analysts, and at events

Basic qualifications

• BA/BS degree or equivalent work experience
• 15+ years of tech-industry experience
• 5+ years of executive-level product marketing experience for B2B software companies with revenue of more than $50 million
• Managed an organization of at least 15 people
• Experience in the SaaS space

Preferred qualifications

• MBA or JD from top tier school
• Demonstrable Experience serving customers from enterprise, mid-market, and SMB
• Domain knowledge of electronic signature, content management, workflow, contract lifecycle management, or contact analytics
• Demonstrable track record of excellence in your own marketing work product
• Highly developed communications skills, one-on-one and in public-speaking
• Domain knowledge of electronic signature, content management, workflow, contract lifecycle management, or contact analytic

Based on Colorado law, the following details are for Colorado individuals only: Colorado base salary range: $220,700 - $274,100 and eligible for bonus, equity and benefits.

Vaccination requirement 
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].