Technical Product Marketing Manager, Ecommerce

Company Overview

With over 2 million developers worldwide, Netlify is leading the transition to modern Jamstack-based web development. By uniting the ecosystem of developer tools and technologies, Netlify makes it easier than ever to build, deploy, and scale web applications

We are excited to announce our most recent Series D fundraise of $105M led by Bessemer Venture Partners, with participation from our existing investors Andreessen Horowitz, BOND, EQT Ventures, Kleiner Perkins, Mango Capital and Menlo Ventures with an overall $2B valuation.

Though our team is growing fast, we’ve managed to stay tight-knit while welcoming newcomers to the fold. We hail from around the globe with diverse backgrounds, we’re ~40% woman or non-binary, and are composed of 29 different nationalities.

We aim to create a company culture of empowerment where the best idea can come from anywhere, as we believe that empowered and engaged team members do the best work. We strive to be thoughtful, caring, and collaborative in our work within and across teams. We’ll be giving you the tools you need to succeed and looking to you for suggestions for improvement—not just in your daily job, but in many other aspects of building a company.

About the Position

We’re looking for a technical Product Marketing Manager to lead the organization in developing the architectural template, identifying key partners, and driving go to market strategy for ecommerce apps.

You’ll do this by defining how Netlify and our partners solve for ecommerce, developing core positioning, and working with the product team to influence product mix and pricing. You’ll then partner across sales, product, and marketing to create content and campaigns that drive adoption for this Netlify use case. 

Product marketing is a highly strategic function at Netlify, that collaborates on go-to-market initiatives with the entire organization. You’ll track success against shared goals, report on progress and learnings along the way, and constantly look for creative ways to improve. You thrive in a small, nimble environment and have a quick start mentality — able to get to MVP fast and adapt to changes with ease.

You’re a product marketer who has a passion for understanding how and why customers use a product. As a natural storyteller, you can easily translate that knowledge into compelling positioning and content. You’re comfortable designing big bold product launches and then leading the entire company to execute against a plan. As a skilled writer, you’re obsessed with creating content that breaks through the noise and simplifies technical complexity.

Here are some of the things you'll get to work on and learn about as part of this job:

• Map customer journey for headless commerce - Identify, track, and analyze the user lifecycle as they adopt a modern headless commerce approach to developing an ecommerce app. Identify opportunities to make customers more successful along the way.
• Create powerful stories for ecommerce - Spend time with customers so you can craft the best positioning for the combination of Netlify and our partners, considering business goals, workflow challenges, and software development stack. Empathize with the problems they experience and what motivates them. Then teach this to the rest of Netlify.
• Build a content and communication strategy - Learn how Netlify customers adopt our platform for ecommerce, identify where content or sample templates are needed to help them move faster, and then produce that content. Work with the rest of the org to optimize distribution of this content through product UI, website, retargeting and more. Then measure & optimize.
• Enable sales to succeed - Work with sales managers to develop and execute an enablement plan. Then build the pitch decks, product training, and customer-facing content that sales needs to educate our customers on headless commerce.
• Create custom ABM campaigns - Work with Marketing to identify and help run agile account-based marketing campaigns for this use case.   
• Bring in partners that make solutions stronger - help identify partners that will make Netlify’s value proposition more compelling for developing ecommerce apps. Work with Product to prioritize integrations and with marketing to develop co-marketing strategies. 
• Product packaging and selling motions - recommend and test packaged product bundles
• Security & compliance - understand the unique compliance requirements for ecommerce

Our Ideal Candidate

• You have a good understanding of the headless commerce approach to developing ecommerce applications. You understand the overall industry landscape and technology.
• You have a couple years or more of product marketing experience under your belt
• You have a background in development— maybe it was a 15-week software engineering bootcamp, or you picked up coding for fun on weekends, or you have a CS degree.
• You enjoy writing and can point to some work you’re proud of.
• You're a natural storyteller and an excellent communicator who easily explains complex technical concepts with examples and analogies.
• You're a detail-oriented project manager that not only builds the strategy for projects such as product launches and content initiatives, but also works across the organization to get it done.

We aren’t stuck on hard and fast requirements - everyone is different. We are looking for you to demonstrate whether you have the core attributes of a great product marketer.

About the Company

With over 2 million developers worldwide, Netlify is leading the transition to modern Jamstack-based web development. By uniting the ecosystem of developer tools and technologies, Netlify makes it easier than ever to build, deploy, and scale web applications  

With over a $2B valuation, backed by investors such as Bessemer Venture Partners, Andreessen Horowitz, and Kleiner Perkins, Netlify is well positioned to drive the next generation of web development.

Though our team is growing fast, we’ve managed to stay tight-knit while welcoming newcomers to the fold. We hail from around the globe with diverse backgrounds, and we strive to be thoughtful, caring, and collaborative in our work within and across teams.

We aim to create a company culture of empowerment where the best idea can come from anywhere, as we believe that empowered and engaged team members do the best work. We’ll be giving you the tools you need to succeed and looking to you for suggestions for improvement—not just in your daily job, but in many other aspects of building a company. 

Netlify is proud to be an equal opportunity employer. We are committed to creating a diverse and inclusive environment. All applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you have a disability, please do let us know what we can do to better accommodate you in our hiring process.

About Netlify

Of everything we've ever built at Netlify, we are most proud of our team.

We believe that empowered and engaged colleagues do their best work. We’ll be giving you the tools you need to succeed and looking to you for suggestions to improve not just in your daily job, but every aspect of building a company. As a distributed-first organization we want to make sure wherever our team is we find inventive ways to collaborate, debate, and learn from each other.

To learn a bit more about our team and who we are, make sure to visit our about page.

Applying

Not sure you meet 100% of our qualifications? Please apply anyway!

When applying please include: A resume or short listing of your job history & skills. (A link to a LinkedIn profile would be fine). A cover letter explaining why you would enjoy working in this role and why you’d like to work at Netlify would be great, though not required & will not impact your application. When we receive your application we’ll get back to you about the next steps.

Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. We believe that the unique contributions of all Netlifolks is the driver of our success. We are all responsible for bringing on people from all walks of life. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know.