Technical Product Marketing Manager

Working at the intersection of hardware, software, and molecular science, Carbon is committed to delivering on the promise of 3D printing, enabling commercial customers to go beyond basic prototyping to producing products with real-world applications. With our cutting-edge technology, we see customers innovate and manufacture parts with unmatched reliability, speed, and quality.

We are looking for Technical Product Marketing Manager to join the the team.

We’re looking for a Product Marketing Manager to be the connective tissue between product, marketing and sales, building the product positioning for Carbon’s products and solutions aimed at revolutionizing the oral health market. In this role, you will interface with senior executives in sales, product and marketing and play a key role in forming our marketing strategy. This role can be based in our Redwood City office or be a remote position.

Key Responsibilities:

●Work closely with sales and customer support teams and customers to understand and document key customer needs and facilitate prioritization

●Conduct primary and secondary market research to understand key segments and market dynamics 

●Lead planning and execution of new product launches

●Distill technical differentiation into positioning statements, messaging, and value propositions that will be leveraged throughout sales and marketing

●Be the subject matter expert for the dental market within the marketing function and help to coordinate go-to-market activities between the sales, product and marketing teams. 

Requirements:

●5-10 years experience in marketing, product or product marketing preferably focused on a technical target market

●Bachelor's degree in engineering or marketing preferred, MBA is a plus

●Passionate about understanding new technology at a fundamental level with experience leading technical product launches 

●Excellent collaboration skills and experience working with sales and product development teams

●Experience developing strategic positioning and messaging for products

●Experience with quantitative analysis and market research

●Experience within the Oral Health Industry a strong plus

●Experience in the product development, 3D or manufacturing industries is a plus

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