What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Technical Content Writer position?

The suggested salary for this position is $114,200-$168,700*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Technical Content Writer job at Binance

Binance is the global blockchain company behind the world’s largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money.

Are you looking to be a part of the most influential company in the blockchain industry and contribute to the crypto-currency revolution that is changing the world?

In this role you will create a compelling narrative for BNB Chain, working with the Head the Branding & Communications and other teams in the global Marketing organization.

You will help evolve BNB’s brand and messaging, tailor copywriting to each of our target audiences, support localization, and produce SEO-optimized and evergreen content.

Your main goal will be to increase the quality and engagement of our audience with our narrative. You’ll write for our blog, support with social media, and also co-create op-eds with our spokespersons for tier 1 publications. You will work in collaboration with the rest of the marketing team and external copywriters, as well as companies in the BNB ecosystem. The Community, Technology and Leadership teams and other companies in the ecosystem will be key stakeholders for your work streams.

Working across multiple work streams and projects, you will be championing a user-first and data-driven mindset across content creation and social media, considering our target audiences: developers, token holders, enterprise, entrepreneurs, the press, and the general public.

The role is remote and open to candidates in the Americas and Western Europe.

Responsibilities

Write high-quality technical and non-technical articles about BNB Chain and the blockchain industry
Stay up-to-date with the latest advancements in blockchain technology, ensuring that our solutions remain at the forefront of the industry
Co-create and implement the Content strategy for BNB Chain, ensuring branding and messaging consistency across all touchpoints – and across the different entities in the ecosystem
Create high quality and highly engaging content for our blog and websites, optimized for SEO Develop repeatable formats and evergreen content
Improve brand messaging, thought leadership, and content creation according to our target audiences through a data-driven approach
Collaborate with the rest of the Marketing team on digital campaigns, through an SEO-driven content creation strategy
Develop an internationalization strategy, building upon the existing focus on anglophone countries
Work with internal and external designers, copywriters, and video makers to ensure highly engaging graphic and motion design assets are produced for our target audiences
Collaborate with the rest of the marketing team to ensure the team is well aligned with Growth and Community, and making the best use of data-driven insights
Collaborate with team leads in Engineering, Business Development, and other entities in the BNB ecosystem to deliver relevant and consistent campaigns and User Experience
Provide regular reports and insights to the wider Marketing team and Leadership

Requirements

Technical background in blockchain and deep understanding about the industry
3+ year of experience in content writing in blockchain
Deep knowledge about BNB Chain infrastructure and ecosystem
Outstanding copywriting skills, and spoken English
Experience with data-driven content creation, including SEO-driven content marketing
Produce well-researched content for publication online
Organize writing schedules to complete drafts of content or finished projects within the deadlines
Communicate and cooperate with a writing team, including content writers, editors, and web publishers
Follow an editorial calendar, collaborating with other members of the content production team to ensure the timely delivery of materials
Develop related content for multiple platforms, such as websites, blogs, etc
Monitor and analyse the performance of work to offer suggestions for improvement
Participate in content strategy and brainstorming sessions with the wider department
Optimise content effectiveness by using SEO best practices plus analytical tools such as Google Analytics
Be process-driven, detail-oriented but also pragmatic and service-focused
Competent working in a fast-paced environment with multiple stakeholders
Keep open lines of communication, collaborate with other stakeholders
Be able to work in a remote, distributed team
Other European languages are a bonus
Comfortable using decentralized Crypto software such as Metamask, TrustWallet, DEXs Liquidity Pools, etc.

Working at Binance

•Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry

•Fast moving, challenging and unique business problems

•International work environment and flat organisation

•Great career development opportunities in a growing company

•Possibility for relocation and international transfers mid-career

•Competitive salary

•Flexible working hours, Casual work attire

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Technical Content Writer

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