Stage - Product Marketing Assistant

Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009. Since then, we’ve become known for innovative devices which pair timeless design and advanced sensing capabilities. Our award-winning ecosystem includes the world’s first activity tracking analog wristwatch, an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring. Our mission is to bring the power of health and activity data into your everyday life, so you can stick around longer for your loved ones.

At a crossroad between product, marketing & sales, you are responsible for assisting in the introduction of new Withings products or the enhancement of an existing product by communicating the product’s value to the consumer public. 

As the ‘voice of the consumer’, you will help develop advanced knowledge of our competitors, the market, our user targets and be able to identify and formulate patient needs. Working closely hands in hands with the Product marketing Manager in charge of the ScanWatch range, you will be in charge of creating a consolidated database about our competitors and sharing it on monthly basis via a newsletter to concerning teams, you will analyze sales to provides insights on the efficiency of our positioning and consumer marketing and you will assist the managers in their day-to-day tasks

Formulating Customer Expectations

• Developing satisfaction surveys to identify specific customer needs
• Collecting feedback and product suggestions from users and our community

Understanding Market Structure

• Analyzing market and consumer data to recommend actionable strategies
• Monitoring trends and emerging consumer behaviors
• Conducting competitive analysis on positioning, messaging, and product launches
• Identifying regional opportunities and threats
• Sharing insights through a competitor database and a monthly newsletter

Sales Analysis

• Conducting weekly sales analysis with in-depth regional breakdowns
• Providing monthly sales reports to assess user acquisition and upgrades, enabling targeted campaigns

Coordinating Product Marketing Materials

• Distributing materials for press, sales teams, and online marketing (videos, sales presentations, comparisons, photos)
• Updating assets as needed and ensuring they are shared across the company, facilitating cohesive and consistent messaging.

Requirements

• Currently pursuing a degree in Marketing, Business, or a related field.

• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication skills, both written and verbal.
• Interest in technology, healthcare, and consumer behavior.
• Ability to work independently and as part of a team.

Benefits

Joining the Withings adventure means :

• Joining one of the world's pioneers and leaders in connected health, winner of several awards at the Consumer Electronic Show,
• Contributing to innovative and ambitious projects for the health of tomorrow in an agile and constantly evolving environment,
• Join an international company, member of the FrenchTech 120, with teams based in Issy-les-Moulineaux, Boston, Hong-Kong and Shenzhen,
• Participate in the continuous improvement of our products and services by beta-testing them before their release, especially during our numerous sports sessions with colleagues,
• Benefit from numerous advantages: Discounts for cultural and sports activities, company restaurant, and much more,
• Participate in the Withings Med Academy by attending lectures by healthcare professionals to strengthen your knowledge in the medical field,
• Collaborate with passionate colleagues and celebrate each of our successes together!

At Withings, we know that diversity, equity and inclusivity are paramount to fostering innovation. We rely on the unique skill sets, life experiences and perspectives of each team member to accomplish our mission—creating technology that people love, to make better health part of everyday life.