Sr. Product Marketing Manager, Vimeo Record

Vimeo is looking for a seasoned product marketer to unlock the next phase of innovation and growth for Vimeo Record, our screen & webcam recorder product. You’ll work at the intersection of product development and marketing to orchestrate high-impact product launches. You will be focused on new product go-to-market strategy, product activation, and product engagement to maximize the lifetime value of our customers at all stages of the funnel. This role is ideal for a data-driven self-starter who can work on creative marketing initiatives and data-driven strategies. If you’re excited about helping businesses make an impact through the power of video, then Vimeo is the place for you.

What you’ll do:

• Own the go-to-market strategy and ongoing release cadence for key user segments from ideation to launch and adoption
• Lead market and competitive analysis by surfacing quantitative and qualitative insights to inform the product roadmap
• Work closely with Product Management and Growth to optimize the customer lifecycle from acquisition to in-product engagement and retention
• Build a deep understanding of the customer and serve as their voice, collecting and prioritizing user feedback with the Product Team
• Identify the target customer and create positioning and messaging statements that effectively communicate the value prop and differentiate our product offering 
• Map out how and when new products are introduced to customers
• Collaborate with Creative teams to produce content for GTM: photos, videos, messaging etc
• Be a product expert and communicate its value to key stakeholders across the company
• Understand how Vimeo Record grows among key segments across the customer journey and set measurable business goals, and track progress against them

Skills and knowledge you should possess:

• 5+ years of product marketing experience at a SaaS company
• Ability to take complex ideas and turn them into simple and intuitive communication
• A knack for market research - you know the market and competition better than anyone
• Experience working with and influencing a cross-functional team
• Growth mindset with the desire for continuous improvement 
• Ability to empathize with the customer and view things from their point of view
• Proactively use data to inform decisions and to measure the impact of key initiatives (SQL proficiency a plus)
• Clear track record of driving business results through marketing and campaign strategy
• Strong project management skills with the ability to prioritize effectively 
• Excellent verbal and communication skills

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