Sr. Product Marketing Manager

Location:   San Francisco Bay Area

Come join Productboard, the leading product management system that helps product teams get the right products to market, faster! Over 5,500 companies of all sizes, from early stage startups to established companies (like Microsoft, Zendesk, UiPath, metromile, and 1-800 Contacts), trust Productboard to help them understand what customers need, prioritize what to build next, and rally everyone around a roadmap. To help us with this mission, we’re looking for a Senior Product Marketing Manager to cover our core product and play a critical role in our company’s growth.

In this highly visible position, you will lead strategic projects and go-to-market efforts that drive awareness and activation of Productboard with our target segments and ecosystem partners. The ideal candidate will be able to synthesize qualitative and quantitative data, and make recommendations on product, marketing, and business decisions. The ideal candidate will also craft differentiated messaging and positioning for our key personas, support pricing and packaging studies, and identify partner marketing opportunities based on research, analysis and a strategic assessment of the market. 

This is a full-stack product marketing role that is ideal for someone who brings a strong mix of strategic thinking, creativity, business acumen, collaborative spirit, and operational discipline.

What you’ll do:

• Conduct qualitative research and quantitative analysis to inform our market narrative and go-to-market strategies, including messaging, positioning, and pricing and packaging
• Identify opportunities based on research, analysis, and a strategic view of the market
• Craft differentiated messaging and positioning for our target personas, informed by user research, competitive intelligence, and product insights, to showcase the power and value of the Productboard platform
• Work with cross-functional stakeholders in Marketing, Sales, Customer Success, Product, and Partnerships to launch new capabilities and drive feature adoption
• Be a trusted partner and relay customer, sales, and market insights to the Product and Partnerships teams to influence product roadmap decisions and business strategy
• Enable the Sales and Partnerships teams with support materials and collateral, including customer stories, demo scripts, pitch decks, and data sheets, are created

About you

• 5+ years in product marketing or related experience (marketing, product management, sales, operations, or strategy) in B2B enterprise SaaS
• Demonstrated experience in driving strategic and analytical projects to influence product and business decisions
• Gifted storyteller with excellent writing, communication, and project management skills as you will own complex projects that require working with diverse stakeholders
• Structured thinker with demonstrated history of managing multiple complex projects simultaneously and mobilizing teams across different functions
• Enjoy turning complex technical ideas into simple, thoughtful, and compelling stories that add value for the user
• Experience supporting Sales teams and taking new products to market
• Self-starter with extreme agility and a strong bias towards action
• Ability to work autonomously and navigate ambiguous situations in a fast-paced, dynamic startup environment
• Team player who can build relationships across functions and influence without authority
• MBA is a plus

If you don’t meet 100% of the above qualifications, we still encourage you to apply!

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You can look forward to the following benefits:

? Competitive compensation, stock options, company 401k

? A budget for your professional development and ongoing learning

? 4 weeks of paid vacation and paid sick days

? 1 Volunteer Day per year for you to help causes close to your heart

? Lunch delivered to your home

? Mental Wellness Program to support your well-being and self-care

? Company contribution to gym and wellness memberships

? Commuter benefits

? Team events, such as happy hours, off-sites, and retreats abroad

❤️ Company contribution and access to best-in-class health benefits and your own Headspace membership

About Productboard

Productboard is a customer-centric product management platform that helps organizations get the right products to market, faster. More than 5,400 companies, including Microsoft, Zoom, 1-800-Contacts, and UiPath, use Productboard to understand what users need, prioritize what to build next, and rally everyone around their roadmap.

With offices in San Francisco, Vancouver, Dublin, Brno and Prague, Productboard is backed by leading investors like Tiger Global Management, Dragoneer Investment Group, Index Ventures, Kleiner Perkins, Sequoia Capital, Bessemer Venture Partners, and Credo Ventures. 

In January 2022, we closed our $125M Series D round, which put us into the Unicorn category of companies, with a valuation of $1.7B.

• Join at the golden startup age — established stability of a Unicorn with space for individual impact
• You’ll enjoy an exciting team atmosphere, building a whole new category of software
• You can help change the way that products are built all over the world
• We iterate quickly and decisions are fast. You’ll have a voice in what we do and see the impact of your work
• We are backed by top Silicon Valley investors, giving us access to capital, networks, mentors, and new markets
• We are recognized as one of the hottest tech startups on the market today, named by Forbes magazine and Business Insider as one of the best startup employers to bet your career on and are regularly recognized for our company culture

About our culture

Imagine working in a place where everything matters — most importantly, you. At Productboard, values aren’t just something we like to talk about, they’re something we live and breathe. We believe in creating a work environment where:

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured every day

Forming our company values was a group effort, with every employee allowed to contribute. From profit-sharing initiatives, like stock options, to open calendars and communication, we don’t waste time on politics or ego. We champion openness by sharing our goals, success, and failures. 

Join colleagues who love what they do and who are invested in their work environment and the future of the company. Help shape our company, culture, and product!

Check out our LinkedIn Life page, Instagram profile, and People of Productboard FB page or listen to our People of Productboard podcast for a real feel of what life is like at Productboard.

Equal Opportunity Employer Statement

We are an equal opportunity employer and champion equity. It is our aim to help people from all backgrounds, cultures, and groups realize their full potential at Productboard. We do not tolerate any discrimination or harassment based upon gender identity, race, color, religion, age, sexual orientation, non-disqualifying physical or mental disability, national origin, veteran status, or any other biascovered by appropriate law. All aspects of employment, including hiring, training, promotion, and terminations, are based on merit, competence, performance, and business needs. We are committed to an inclusive hiring process and provide all candidates with equal opportunity to demonstrate their abilities. Togetherness is one of our core values, and our Diversity Council helps to ensure that we uphold the values of authenticity, humanity, and diversity to create an environment where every person matters. We are committed to leading by example to drive societal change.