Sr. Product Marketing Manager, New App Platform

Hi there!

We're looking for an experienced, customer-obsessed Sr. Product Marketing Manager to join our rapidly growing product marketing team. Zapier already serves the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As a Zapier product marketer, you’ll help our product and marketing teams fulfill our mission to make automation work for everyone. You'll use research and analysis to align stakeholders on market opportunities, then drive the go-to-market strategy for our products—the key vehicles of Zapier's growth.

Here are some examples of projects you might work on:

1. Product opportunity assessments—help us discover and shape the next big product at Zapier by sizing new opportunities, assessing competing alternatives, and zeroing in on the sweet spot based on buyer needs.
2. Go-to-market readiness validation—ensure our “big swing” products are ready for prime time by conducting betas, synthesizing customer insights,
3. defining monetization strategies, and more.
4. Leading product launches—develop the go-to-market strategies and work cross-functionally to drive adoption in key markets.
5. Building new go-to-market motions—new products require new acquisition strategies. Coordinate new marketing, sales, and support motions for epxanded markets, enabling the growth of Zapier's new products.
6. Positioning and packaging—ensure our suite of products is optimized to serve differnet buyers, markets, and use cases—especially as our offerings expand.

If you’re interested in driving your career at a fast-growing and profitable company, read on.

We know applying for and taking on a new job at any company requires a leap of faith. We want you to feel comfortable and excited to apply at Zapier. To help share a bit more about life at Zapier, here are a few resources in addition to the job description that can give you an inside look at what life is like at Zapier. Hopefully, you'll take the leap of faith and apply.

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

About You

You’re experienced. You have 8+ years of experience in product marketing, most recently in SaaS with additional experience in relevant strategic and analytical roles. You've demonstrated mastery in core product marketing skills like positioning, messaging, pricing and packaging. You've led and developed go-to-market strategies to launch and scale products and features—and you've mentored others to do so, too.

You drive alignment with data. You're deeply curious about market needs, competitors, and usage patterns. You translate qualitative and quantitative findings into clear storylines that product and leadership teammates align around and act on. You use market trends and data to identify and validate new product opportunities. You prioritize opportunities and tactics that ensure achievement of company goals.

You thrive at working cross-functionally. You have a natural talent for ingesting diverse stakeholder needs in order to craft a clear path to success. You actively communicate with collaborators, drive visibility among stakeholders, and coordinate end-to-end planning and execution among many disciplines. You build partnerships across multiple teams that achieve exceptional results.

You’re customer-obsessed. You know your current and future customers better than anyone. You’re adept at tailoring your messaging and strategy to meet the needs of your core audience. You regularly conduct and consume research to understand how Zapier can better meet customer needs, and translate those insights into actionable recommendations.

You’re a go-to-market pro. You autonomously craft and lead product strategies that lead to meaningful value for the company and our customers. You position new products among existing offerings to maximize impact. You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.

You’re an outstanding communicator, especially with project stakeholders. Your voice is clear and persuasive regardless of the audience, channel, or format. You’re equally comfortable drafting executive briefings, driving alignment on team-wide initiatives, crafting external product messaging for our customers, and everything in between.

The Whole Package

Our fully remote, distributed environment enables us to work with awesome people from around the world. Our team members work from 38 different countries. We generally hire based on timezones and try to keep teams together by making sure that every Zapien overlaps with their manager & teammates for at least a few hours a day.

Zapier offers:

• Competitive salary and bonus program
• Equity for All: Stock options (or equivalent) for every Zapien
• Healthcare + dental + vision coverage*
• Fertility and Adoption Assistance
• Retirement plan with 4% company match*
• $2,000 annual learning stipend for use on courses, conferences, and more—your choice
• Annual all-company retreat
• 14 weeks paid leave for new parents of biological or adopted children
• Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
• Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
• Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
• Opportunity to work with Zapier’s amazing partners network

*While we support Zapiens around the world the best we can, healthcare plans are available in the UK, Canada, and United States. Retirement plans are currently available specifically in the UK, Canada, New Zealand, Australia, and United States. A regional benefits premium is added directly to the salary ranges for team members who are in countries where we do not have entities or provide company-sponsored benefits. When recommendations are made for base salary, the benefits premium has already been factored in.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We are looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

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