Sr. Product Marketing Manager, Mortgages

Sr. Product Marketing Manager, Mortgages
Marketing | San Francisco, CA or Seattle, WA or Chicago, IL

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agree-able for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live. 

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicates the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As the Sr. Product Marketing Manager for Mortgage you will help define and execute the go-to-market plans and lead launches for DocuSign’s unique product capabilities in these industries. Success in this role means creating and delivering a comprehensive marketing plan that drives sales and customer success. This includes market segmentation, defining product messaging and positioning, enabling sales teams with content and tools, and partnering with demand marketing to increase awareness and create sales opportunities. You’ll work cross-functionally with product management, business development, sales, marketing, customer success, and senior leadership to accelerate our growth in this strategic industry.

This position is an individual contributor role reporting to the Sr. Director, Industry Marketing and is designated Flex.

Responsibilities

• Develop a deep understanding of industry markets, including buyer personas, key uses cases, and customer needs
• Co-develop integrated marketing programs aligned to the customer buying and adoption lifecycles in conjunction with Sales and Marketing
• Define, track and analyze metrics & feedback on product sales and adoption to refine messaging and support product team
• Create world-class marketing content for use across different channels – web copy, webinars, field events, sales decks
• Evangelize our Mortgage product offerings with customers, partners, analysts, and media
• Develop partner co-marketing initiatives in conjunction with Business Development
• Partner with product management to direct product roadmap for Mortgage solutions, including evaluating new markets/use-cases for growth and expansion

Basic qualifications 

• 8+ years marketing experience, with 
• 2+ years of product marketing experience in the B2B SaaS space
• BA/BS required

Preferred qualifications 

• 2+ years experience with the mortgage industry
• Excellent written and verbal communication skills with the ability to create net new content and marketing assets that engage senior (C-Suite) decision makers.
• Track record of leadership and results in a fast-paced work environment
• Demonstrated expertise leading cross-functional, large-scale strategic marketing initiatives, working in a matrixed environment.
• Mix of strategy, marketing, sales (direct, partner, e-commerce) and technical skills
• MBA from top tier school or prior strategy consulting experience

Vaccination requirement (US)
DocuSign requires all employees to be fully vaccinated against COVID-19. Therefore, to ensure the safety and well being of our employees and community, to support public health efforts, and comply with the Executive Order that applies to federal contractors, this offer is conditioned upon submission of written proof, prior to your start date, that you are fully vaccinated. DocuSign will comply with applicable law regarding the reasonable accommodation of individuals with disabilities and/or sincerely held religious beliefs.

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].