Sr. Product Marketing Manager, Investing

About Betterment:

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our growing team of 400+ is passionate about our mission to make people’s lives better. We’re headquartered in NYC, with hubs in Philadelphia and D.C, and offer in-office, hybrid, and remote working based on role and location.

About the Role:

Betterment’s Product Marketing team is responsible for introducing our target market and our customers to the innovative financial products that help make their lives better through long-term, managed, diversified investments. We’re looking for a senior product marketer with experience launching major products and supporting key product growth initiatives, to own and lead strategy for our consumer-facing retail investing business. We’re looking for someone who is deeply passionate about the customer and is eager to dig in and drive full go-to-market marketing strategy and execution for our investing product area. 

As our Sr. Product Marketing Manager for Betterment’s investing lane, you will be responsible for defining and executing on product initiatives independently and setting strategy for how we market our core investing product and features. You’ll be a key contributor to our business and product, bridging the gap between the marketing org and other functions such as our trading, investing and operations teams. You’ll partner closely with product, design, and engineering squads, and company leadership to present and review product launch plans and growth initiatives.

This role is remote eligible, with a preference for candidates in the New York City area.  Colorado has an annual starting salary of $138,000, a competitive equity package, health, dental and vision benefits, and a 401(k) offering. This job may also be eligible for variable compensation in the form of an incentive bonus. The actual pay may be higher depending on your skills, qualifications, and experience.

A Day in the Life:

• Be a key part of the GTM planning for our soon to be released Crypto managed portfolios, marketing a first of its kind long term investing product for this asset class
• Develop a thorough perspective on Betterment’s target customer, and our investing product and features, working to simplify complicated investing concepts for retail investors
• Collaborate with marketing, creative, product, and leadership develop executable go-to-market plans, creative briefs, and strategy decks that deliver company OKRs
• Work with analytics and insights teams to understand the customer and develop clear insights that inform positioning and messaging for new products and partnerships
• Work with the internal creative team and our external agency partners to shape plans, write creative briefs and key positioning statements
• Work closely with the Investing team to position and market our ESG investing products, including the fast growing climate impact portfolio
• Provide mentorship and guidance to junior product marketers

What We’re Looking For:

• Extensive product marketing or product management experience with a strong focus in launching and growing major product initiatives
• An excellent communicator capable of driving strong cross-functional collaboration and effective management of senior stakeholders
• Deep understanding of what it takes to effectively position and message a new or existing product offering for a variety of audiences.
• Strong analytical skills and the ability to work with analytics platforms like Mixpanel and Looker. Bonus points for SQL experience, but not required
• Scrappy, nimble and resourceful. You must be able to work collaboratively to find creative solutions to unique challenges and demonstrate authority and expertise
• Experience at a fast-growing technology company is strongly preferred. Experience at a FinTech or investing company is nice to have, but not required
• Experience using HubSpot, Figma, Asana, and similar products

What Being at Betterment Means for You:

Joining Betterment means belonging to a community of folks passionate about change, being on a team that cares for your well-being, and continuing on a journey of non-stop growth and evolution. 

You’ll join a Community that Cares: 

• Betterment is a place to bring your best self. We welcome families (and pets) for all our activities such as lunches, company retreats, and celebrations. 
• Make meaningful connections with your peers through interest groups, sports clubs, social events, meetups, and regular knowledge sharing, all occurring in a remote friendly way.
• Join one or more of our 6 Employee Resource Strategy Groups as a member or an ally, and help us shape Betterment’s culture and product for years to come.

You’ll stay Happy and Healthy:

• We will ensure you're set up and cared for with a customizable workstation, enrollment in our 401(k) service, benefit packages that fit your needs (infertility and World Professional Association for Transgender Health approved benefits available), flexible parental leave, annual gym reimbursements and a whole suite of thoughtful benefits. 
• You’ll have unlimited paid personal and vacation days, and a team that cares about your whole life, not just what you’re working on.

You’ll Learn & Grow:

• Enhance your skills and abilities through Betterment University courses and additional allowance for outside learning. 
• As part of a team that values knowledge sharing and transparency you can opt into mentoring and career coaching programs, weekly company meetings, and show & tells.

Please note that Betterment is dedicated to providing accommodations to candidates with disabilities. If you need accommodations at any point throughout the interview process, please reach out to [email protected]

What Happens Next?

We expect to take a few weeks to review all applications. If we would like to spend more time with you, you will hear from us to arrange next steps. You can expect 3-4 sets of conversations, all remote, with your future colleagues in the weeks following your application.

Throughout the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our interview questions will be behavioral, aimed at understanding how you might operate here at Betterment. We may ask you to complete a case study exercise or technical assessments, depending on the role, as we aim to collect a robust set of data points throughout the interview process.

On average, it takes us around 2-3 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 3 final round candidates before making a hiring decision.

Please note that we’re unable to offer individual feedback during the interview process. We usually see 1,000+ applications for open positions, and our hiring team simply doesn’t have the bandwidth to offer personalized feedback to each candidate. 

We recognize that interviewing for a new role is a big deal. We appreciate you giving us consideration as the next step in your career. Our Recruiting Team is here to support and advocate for you through the interview process, so please let us know how we can help. 

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

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