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Sr Product Marketing Manager

Full-timeProduct Marketing Manager$146,200-$183,500*
Madrid, Spain
Health insurance
Stock options
Tuition reimbursement
Please let Carto know you found this offer on WeLoveProduct as a way to support us 🫶
Everything happens somewhere - which is why spatial analytics is fundamental to companies seeking to understand the “where” and the “why” of their business. CARTO is the leading cloud-native location intelligence platform, trusted by data scientists, data analysts and developers from companies such as Vodafone, IKEA, Decathlon, Coca-Cola and Mastercard to provide geospatial insights for use cases such as site selection, geomarketing, route optimization, network planning and much more.

With an exceptionally diverse team of 170 people spread across the US and Europe, CARTO (backed by Insight Partners, Accel Partners and Salesforce Ventures) is changing how companies analyze location data, simplifying how it is done by leveraging modern cloud data warehouses. Redefining its category, the company has grown rapidly in recent years providing a compelling alternative to legacy GIS software.

To continue our growth, we are looking for a high-energy, creative and hands-on Sr Product Marketing Manager with a passion for technology and data in order to translate the value of our cloud native spatial analytics platform to our target buyer personas in the large enterprise sector -positioning our product and our brand as the leading solution for geospatial analysis in the cloud. Reporting to the VP Marketing, the ideal candidate will possess a unique blend of technical and business acumen, strategic vision, and a deep understanding of product marketing for B2B SaaS companies.

The preference for this position is to be working from our offices in Madrid or with our team based in London, with flexibility for hybrid remote work. We are also open to considering full remote candidates too.

You will:

  • Own the relationship between our Product and Marketing teams, taking the product roadmap to market, and owning pricing and packaging. 
  • Scale the impact of product marketing - leveraging partner teams, and ensuring the function is optimized for future growth.
  • Set up clear objectives and KPIs for product marketing to ensure alignment with the overall company strategy and goals. 
  • Define and deliver technical solution benefits and positioning, that are consistent and compelling, to commercial teams, internally and for our partner network.
  • Source, analyze and communicate customer and market intelligence so product, marketing and sales teams are armed to make the most informed decisions on their respective areas. Stay abreast of industry trends, market dynamics, and competitive landscape, conduct market research, customer surveys, and competitor analysis to identify opportunities and threats.
  • Translate the value of CARTO’s product to a range of sectors and use cases, enabling us to continue building the cloud native spatial analysis category. Develop sales tools including sales scripts, presentations, and demonstration scripts and can effectively communicate solution benefits with internal sales teams and partners. 
  • Coordinate release campaigns and content that generate high quality leads and close business with key enterprise customers (e.g. website landing pages, sales decks, webinars, demos, battlecards, blog posts and press releases). Analyze campaign performance and customer feedback to identify areas for improvement.
  • Position the CARTO brand in the Data Science and Developer communities, by interacting with industry analysts, key partners and playing a key part in developing our community of Data Scientists and Developers.
  • Oversee product onboarding programs to help our users make the most out of CARTO, driving a best-in-class product experience and business results.

You are:

  • Strategic Thinker: ability to think strategically and translate business objectives into actionable marketing plans.
  • Tech-savvy:  With a deep understanding of enterprise software environments, especially Cloud/SaaS analytics/Data warehouse and Business Intelligence solutions, applications & technologies including BigQuery, Snowflake, Redshift and Databricks.
  • Commercial acumen: you are deeply data-driven and care about what moves the needle for pipeline creation, rather than focusing on vanity metrics.
  • An exceptional communicator: both internally between departments and externally with clients and partners. You make the effort to spend a significant amount of time with sales, pre-sales, customer success and product teams to gain insights that are relevant to your work.
  • A gifted copywriter and storyteller: you can translate highly complex technology concepts to compelling stories that our partners, customers and prospects actually care about.
  • Customer-centric: obsessed by the needs of our clients, prospects and partners, constantly learning about how their challenges are evolving.
  • Thirsty to learn about the Location Intelligence and Data Analytics space: constantly gaining intelligence on existing and new competitors, eager to consume podcasts and webinars or read relevant reports to keep your finger on the pulse of our industry and the enterprises we sell to. When you don’t know how to do something, you just find a way to learn about it.
  • You have bias for action: you get a buzz out of crossing things off your to-do list, you have the “get it done” attitude. You have the ability to thrive in a fast-paced, dynamic environment.

You offer:

  • Minimum of 7+ years of relevant work experience - across marketing, product management, consulting, or strategy roles, with 2 or more years in product marketing. 
  • Proven track record in B2B SaaS product marketing, ideally within the data analytics or cloud technology space. 
  • Strong project management skills with the ability to lead cross-functional teams.
  • Experience working with technical stakeholders at a SaaS company.
  • Experience working with teams in multiple locations and cultures.
  • An eye for design and brand guardianship.
  • Excellent analytical, communication, and presentation skills.

We offer:

  • Competitive compensation
  • Opportunity to be part of a forward-thinking company, shaping the future of modern geospatial analytics.
  • Access to our employee stock options plan
  • Private medical insurance.
  • Education stipend
  • Flexible work hours in a focused but casual environment

To Apply:

Do you feel that you don't check all of the requirements? At CARTO we believe that professional development happens through teaching and learning from your peers and managers. Even if you’re uncertain about whether you have the experience we’re looking for, please apply if this position sparks your curiosity.

A diversity of identity, perspective, and experience makes us stronger. We welcome you to apply to CARTO regardless of your background, age, gender, ethnicity, orientation, or ability.

To learn more about us, please visit our blog or follow us on Twitter (@carto) or Instagram (@cartohq).
Not the right job for you? Take a look at the rest of our openings at

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Sr Product Marketing Manager position?
    The suggested salary for this position is $146,200-$183,500*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Carto
CARTO is a Software as a Service cloud computing platform that provides GIS, web mapping, and spatial data science tools.
Business Intelligence, Data Visualization
51-250 employees

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