Sr. Product Marketer, Core Product

Sr. Product Marketer, Core Product - Americas

Hi there!

We're looking for an experienced, customer-obsessed Sr. Product Marketer to join our rapidly growing product marketing team. Zapier already serves the automation needs of a global community of 6.5 million professionals, but we’ve only scratched the surface of our nascent product category.

As a Zapier product marketer, you’ll help our product and marketing teams fulfill our mission to make automation work for everyone. You'll use research and analysis to align stakeholders on market opportunities, then drive the go-to-market strategy for our products—especially among key expansion markets. 

If you’re interested in driving your career at a fast-growing and profitable company, read on...

Our Commitment to Applicants

Culture and Values at Zapier

Zapier Guide to Remote Work

Zapier Code of Conduct

Diversity and Inclusivity at Zapier

Things you might do

• Build go-to-market strategies for new markets—tell the story of Zapier's products in a way that resonates with key expansion audiences. Position our offerings, act as a true expert on your customer, and ensure Zapier's value is communicated in a way that drives meaningful business results. Educate internal teams on product functionality and strategy. 
• Act as the neural network between product and go-to-market teams— to develop, synthesize, and communicate customer insights across the company. Cultivate customer-driven product development, evaluate opportunities, and empower customer-facing teams with data that refines their approach. 
• Tell Zapier's story, especially around powerful, secure, and reliable automation workflows —lead messaging and storytelling for your product space, ensuring a clear, consistent, and resonant narrative. Own product-focused copy across customer-facing assets. Create trust among our customers and prospects that Zapier is powerful, reliable, and secure.
• Create campaigns and new motions—Establish and coordinate new marketing, sales, support, and customer feedback motions enabling Zapier's growth among key markets. Plan and execute on goal-driven campaigns to increase product usage.
• Lead positioning and packaging—ensure our suite of products is optimized to serve different buyers, markets, and use cases, especially as our offerings expand.

About You

You’re experienced. You have 3+ years of experience in product marketing, most recently in SaaS with additional experience in relevant strategic and analytical roles. You've managed a product that’s both consumer-focused and security and reliability are a cornerstone of its story. You've demonstrated experience in core product marketing skills like positioning, messaging, pricing and packaging. You've developed and executed go-to-market strategies to launch and scale new and existing products.

You’re customer-obsessed. You know your current and future customers better than anyone. You’re adept at tailoring your messaging and strategy to meet the needs of your core audience. You regularly participate in and consume research to understand how Zapier can better meet customer needs, and translate those insights into actionable recommendations.

You're a data-driven storyteller. You're deeply curious about market needs, competitors, and usage patterns. You fuse customer insights, brand strategy, and product mission to craft a clear, compelling narrative about Zapier's suite of products. You're skilled at convincing stakeholders to adopt strategies, and you prioritize opportunities to ensure achievement of company goals.

You’re a go-to-market pro. You are able to craft and deliver product and go-to-market strategies that lead to meaningful value for the company and our customers. You position new products among existing offerings to maximize impact. You’re skilled at drafting product launch plans and working cross-functionally to bring products to market with measurable impact to customer awareness and adoption.

You're the glue between teams. You have a natural talent for keeping teammates in different disciplines in-sync, and helping them move towards the same goal. You actively communicate insights, strategy, frameworks and project approaches between product and go-to-market teams, zeroing in on the aspects that have the biggest impact on their work. You build partnerships that achieve exceptional results. 

The Whole Package

Location: Americas (PST, MST, CST, EST)

Our fully remote, distributed environment enables us to work with awesome people from around the world. Our team members work from 38 different countries. We generally hire based on timezones and try to keep teams together by making sure that every Zapien overlaps with their manager & teammates for at least a few hours a day.

Zapier offers:

• Competitive salary and bonus program
• Equity for All: Stock options (or equivalent) for every Zapien
• Healthcare + dental + vision coverage*
• Fertility and Adoption Assistance
• Retirement plan with 4% company match*
• $2,000 annual learning stipend for use on courses, conferences, and more—your choice
• Annual all-company retreat
• 14 weeks paid leave for new parents of biological or adopted children
• Customized Zapiversary rewards on your 1, 3, 5, 7 and 10 year work anniversaries
• Leading-edge equipment. We set you up with an Apple laptop and provide an additional budget for you to choose other home office accessories and software you may need.
• Time to renew. We encourage Zapiens to take at least 2 weeks off each year. Most of us take 4-5 weeks, in addition to locally recognized holidays.
• Opportunity to work with Zapier’s amazing partners network

*While we support Zapiens around the world the best we can, healthcare plans are available in the UK, Canada, and United States. Retirement plans are currently available specifically in the UK, Canada, New Zealand, Australia, and United States. A regional benefits premium is added directly to the salary ranges for team members who are in countries where we do not have entities or provide company-sponsored benefits. When recommendations are made for base salary, the benefits premium has already been factored in.

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We are looking for the best fit for each of our roles, regardless of the type of education or companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

Zapier is an equal opportunity employer and we're excited to work with talented and empathetic people of all identities. Zapier does not discriminate based on someone's identity in any aspect of hiring or employment as required by law and in line with our commitment to Diversity, Inclusion, Belonging and Equity. protected by local law. Our code of conduct provides a beacon for the kind of company we strive to be, and we celebrate our differences because those differences are what allow us to make a product that serves a global user base.

Zapier is committed to inclusion. As part of this commitment, Zapier welcomes applications from individuals with disabilities and will work to provide reasonable accommodations. If reasonable accommodations are needed to participate in the job application or interview process, please contact [email protected].

#LI-Remote

#LI-NAMER