What is the type of contract for this position?

The contract for this position is a Full-time contract

What's the salary range for the Sr. Product Manager, Growth position?

The suggested salary for this position is $160,000 - $207,750*

Is telecommuting possible for this position?

No, telecommuting is not possible for this position

Sr. Product Manager, Growth job at Betterment

About Betterment

Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission: making people’s lives better. We’re headquartered in NYC and offer hybrid NY-based positions (three days/ week in-office).

About the role

Growth Product Managers at Betterment play a specialized role in product management, focusing on building best-in-class user acquisition and activation experiences. They serve as a critical bridge between Marketing and feature development teams. Our mission at Betterment is to make people’s lives better, and Growth PMs contribute by expanding our reach, streamlining the onboarding funnel, and enabling internal teams to engage users throughout their journey.

As a Growth PM, you will drive product-led growth by executing a roadmap of features and experiments aimed at increasing Betterment’s revenue base. This highly collaborative, data-driven role works closely with the Marketing organization to drive business growth and enables internal teams to deepen our engagement with existing customers.

You will lead growth initiatives across acquisition and activation by collaborating with cross-functional partners in engineering, design, marketing, and analytics.

This role is based out of our NYC office. Below we've reflected the base salary range we would offer for this position. Actual salaries may vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Betterment’s total compensation package for employees.

New York City: $140,000 - $165,000

We offer a competitive equity package, health, dental and vision benefits, life and AD&D, short-term and long-term disability insurance, EAP, commuter and parking benefits FSA/HSA, and 401(k) with employer match as well as a flexible PTO policy. This job may also be eligible for variable compensation in the form of a company incentive bonus. For jobs based out of our NYC HQ, we require in office attendance Tuesday through Thursday, weekly.

A day in the life

Gather feedback and insights from Product leadership, Marketing stakeholders, and other teams to inform your roadmap.
Lead your Product, Design, and Engineering teams through agile project management processes, working closely with engineers to understand how our product is built.
Foster a data-driven culture, leveraging competitive analysis, user research, and experimentation.
Combine quantitative and qualitative data to prioritize your roadmap, ensuring alignment with internal goals and broader Betterment initiatives.
Build user experiences that clearly communicate Betterment’s value and facilitate the efficient acquisition of new customers.
Develop detailed engineering specs in collaboration with design and analytics partners, covering business logic, data collection, user acceptance criteria, and experiment definitions.
Have a direct impact on key business outcomes every day.

What we’re looking for

Strong product management experience in a Growth/Conversion-driven domain.
Obsessive attention to detail and strong organizational skills in a fast-paced environment.
Strong analytical abilities with a passion for data-driven decision-making.
Strong cross-functional collaboration skills and the ability to build relationships across teams.
Creative problem-solving skills that balance regulatory realities with innovation.
Deep intellectual curiosity about financial advice, investment products, and their value to clients.
Strong storytelling and communication skills, with experience crafting compelling narratives in presentations, written reports, and internal analyses.
Working knowledge of digital marketing analytics tools (e.g., Google Analytics) and product analytics tools (e.g., Mixpanel, Amplitude).
Experience with CMS and CRM tools such as HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, WordPress, Mailchimp, etc., is a plus!
Basic proficiency in HTML/CSS is a plus.

What being at Betterment means for you

We change lives

Join a community of innovators working to transform financial outcomes for real people. Your work will make an impact, always laddering up to our mission: making people's lives better.

We set audacious goals

We set them for the company, our customers, and ourselves—and we won’t stop until we reach them. We don’t just show up; we give our all, then celebrate our wins.

We value all perspectives

When we collaborate, we're at our best. We believe diverse perspectives lead to better outcomes and strive to uphold our supportive and inclusive community.

We invest in you with:

A competitive suite of benefits, including: medical, dental, and vision insurance; life and AD&D insurance; STD and LTD benefits, including infertility support and World Professional Association for Transgender Health approved benefits; and generous parental leave.
Flexible paid time off (and encouragement to use it!)
Meaningful opportunity for community building through our 7 Employee Resource Groups
Empowerment to own and lead change and affect the business
Dedicated professional development opportunities
Lunch from our in-house chef three days a week at our NYC headquarters

What happens next

We’ll take a few weeks to review all applications. If we’d like to spend more time with you, we’ll reach out to arrange next steps, which will include 3-4 sets of meetings with your future colleagues.

In the interview process, we’ll look to learn more about your skills, experiences, capabilities, and motivators. Many of our questions will be aimed at understanding how you might operate here at Betterment. Depending on the role, we may ask you to complete a case study exercise or technical assessments, as we want to collect a robust set of data points to better inform our decisions.

On average, it takes us around 3-5 weeks to make a hiring decision, depending on your availability and sense of urgency. As a best practice, we aim to interview at least 2-3 final round candidates before making a hiring decision. Please note that, as we usually receive an overwhelming number of applications for open positions, we’re unable to offer individual feedback during the interview process.

We recognize that interviewing for a new role is a big deal. We appreciate you considering Betterment as the next step in your career, and our Recruiting Team is here to support and advocate for you through the interview process!

Betterment is dedicated to providing accommodations to candidates upon request. If you need accommodations at any point throughout the interview process, please reach out to your recruiter.

Please note that in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Come join us!

We’re an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, religion, creed, national origin or ancestry, ethnicity, sex, gender (including gender nonconformity and status as a transgender or transsexual individual), sexual orientation, marital status, age, physical or mental disability, citizenship, past, current or prospective service in the uniformed services, predisposing genetic characteristic, domestic violence victim status, arrest records, or any other characteristic protected under applicable federal, state or local law.

E-Verify Statement

Betterment participates in E-Verify. We will provide the Social Security Administration, and if necessary, the Department of Homeland Security, with information from each new employee’s Form I-9 to confirm work authorization. Please note that we do not use this information to pre-screen job applicants.
E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)

CPRA Language - CA Applicants ONLY

We collect and store personal information for the purposes of candidate tracking (for this role and future opportunities). The information you provide in the course of completing your application will be kept for up to 24 months. We use tools provided by third-party service providers but do not share candidate information for any purpose other than for recruiting. To access the data that is collected, request deletion or to make updates to your candidate profile, please email [email protected].