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Senior Technical Product Manager, Digital Personalization

Full-timeTechnical Product Manager$148,500-$207,611*
Remote US
Visa sponsorship
Please let Cloudflare know you found this offer on WeLoveProduct as a way to support us 🫶
About Us

At Cloudflare, we have our eyes set on an ambitious goal: to help build a better Internet. Today the company runs one of the world’s largest networks that powers approximately 25 million Internet properties, for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company.

We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us! 

We are seeking a dynamic and experienced Senior Technical Product Manager to drive digital personalization at Cloudflare. In this position, you will play a pivotal role in the Marketing Technology team to lead the strategy, architecture, and execution of technical solutions to deliver personalized experiences across our digital platforms (ie web personalization).. You will bring your knowledge, experience and skills to leverage Adobe Target and Adobe Experience Cloud for delivering desired business outcomes through targeted content and experiences.  Join a high impact team to unlock key capabilities to help the team scale successfully. 

Key Responsibilities:

  • Develop a comprehensive strategy for web personalization, aligned with business goals and user needs 
  • Analyze user data and behavior to identify patterns and preferences, guiding the creation of personalized experiences
  • Develop a strategic roadmap outlining features, enhancements, and timelines for implementing personalized experiences
  • Collaborate with cross-functional teams including UX/UI, engineering, marketing, and sales to implement and optimize personalization strategies
  • Define and prioritize features that enable effective web personalization
  • Drive end-to-end product development, from conceptualization to launch
  • Understand technical aspects of web personalization tools (ie Adobe Target, Adobe Experience Platform) to guide solution architecture and technical design
  • Work closely with web designers, content creators, and developers to implement personalization features 
  • Perform detailed business validation during acceptance testing of personalized experiences
  • Effectively communicate product roadmap, releases, and coordinate with stakeholders for successful launch of personalized experiences
  • Monitor KPIs to confirm the delivery of targeted business outcomes
  • Enable the planning and execution of A/B tests to measure the effectiveness of personalized content and iterate based on results
  • Utilize data analytics and user insights to make informed decisions, optimize personalization algorithms, and improve user engagement


  • Demonstrated experience of 7+ years in technical product management
  • Strong experience in architecting/configuring Adobe Target and implementing technical solutions to deliver web-based personalization
  • 2+ years of experience using web analytical tools like Adobe Analytics, Google Analytics, or other web analytics software
  • Highly passionate individual and a team player, with the ability to wear a MarTech ‘scientist’ hat when working with code and data
  • Familiarity with solution development using JavaScript, HTML, CSS, jQuery, Data layers
  • Strong understanding of web analytics, user behavior analysis, and segmentation strategies.
  • Experience partnering with engineering, BI and IT to continuously improve data gathering techniques across all digital touch points and offline sources and help build rich customer profiles
  • Experience supporting marketing business stakeholders with personalization campaign set-up, management and troubleshooting
  • Experience working with engineering teams and guiding solution architecture
  • Ability to prioritize and work in a very fast-paced environment
  • Strong business acumen, combined with a customer-centric approach in identifying, developing, and enabling use cases that truly personalize the digital experience for customers and prospects
  • Excellent analytical skills with the ability to derive actionable insights from data.
  • Strong communication skills with the ability to take complex technical solutions and communicate them in clear verbal and written form to marketing leadership.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company. We’re a highly ambitious, large-scale technology company with a soul. Fundamental to our mission to help build a better Internet is protecting the free and open Internet.

Project Galileo: We equip politically and artistically important organizations and journalists with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: We created Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

Path Forward Partnership: Since 2016, we have partnered with Path Forward, a nonprofit organization, to create 16-week positions for mid-career professionals who want to get back to the workplace after taking time off to care for a child, parent, or loved one. We released to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver. This is available publicly for everyone to use - it is the first consumer-focused service Cloudflare has ever released. Here’s the deal - we don’t store client IP addresses never, ever. We will continue to abide by our privacy commitment and ensure that no user data is sold to advertisers or used to target consumers.

Sound like something you’d like to be a part of? We’d love to hear from you!

This position may require access to information protected under U.S. export control laws, including the U.S. Export Administration Regulations. Please note that any offer of employment may be conditioned on your authorization to receive software or technology controlled under these U.S. export laws without sponsorship for an export license.

Cloudflare is proud to be an equal opportunity employer.  We are committed to providing equal employment opportunity for all people and place great value in both diversity and inclusiveness.  All qualified applicants will be considered for employment without regard to their, or any other person's, perceived or actual race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship, age, physical or mental disability, medical condition, family care status, or any other basis protected by law. We are an AA/Veterans/Disabled Employer.

Cloudflare provides reasonable accommodations to qualified individuals with disabilities.  Please tell us if you require a reasonable accommodation to apply for a job. Examples of reasonable accommodations include, but are not limited to, changing the application process, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.  If you require a reasonable accommodation to apply for a job, please contact us via e-mail at [email protected] or via mail at 101 Townsend St. San Francisco, CA 94107.

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Technical Product Manager, Digital Personalization position?
    The suggested salary for this position is $148,500-$207,611*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Cloudflare
Cloudflare, Inc. is an American content delivery network and DDoS mitigation company, founded in 2010.
Analytics, Enterprise Software
1K-5K employees

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