Senior Product Marketing Specialist

By joining our team in this individual contributor role, you will be responsible for product marketing campaign strategy, execution, performance, and optimization, in addition to supporting our go-to-market strategy for our core product, StudyTeam. As a Senior Product Marketing Specialist, you will be at the forefront of communicating the immense value of our products to our customers and stakeholders across both clinical research sites and biopharmaceutical sponsor audiences. You will work closely with our Product Management, Sales, and Customer Success teams to support the positioning and messaging for StudyTeam product and feature launches. 

What You’ll Be Working On

• Partner closely with Customer Success, Sales and Data teams to identify and build a strong pipeline of compelling customer success stories that illustrate measurable results to be published in case studies, webinars, conference co-presentations, and joint media initiatives.
• Craft robust campaign briefs that clearly define campaign strategy, goals, timelines, stakeholder expectations, and deliverables for all stakeholders across Marketing, Sales, and other cross-functional teams. This includes hosting campaign kickoff meetings and retrospectives to ensure alignment.
• Build campaign projects in Monday.com, the team’s project management system
• Partner with Sales to ensure those teams have what they need to use campaign assets and sales enablement materials appropriately in the sales cycle.
• Aggregate performance metrics into campaign reports, presenting findings, and using data insights from previous campaigns to optimize and improve future campaigns. 
• Build and synthesize reports and dashboards in HubSpot, Salesforce, Google Analytics, etc.
• Partner with our product and commercial teams to develop product positioning, messaging, and sales content.
• Develop and execute targeted launch plans aimed directly at end-user challenges.
• Synthesize buyer, market, competitor, and customer insights to aid messaging development.
• Be a model user of our platform and services and expert of your product area.
• Support market research and competitor analysis projects.

What You Bring to OneStudyTeam

• Bachelor's degree 
• 5-7+ years of experience in B2B SaaS. Healthtech/startup experience is a plus.
• Experience with HubSpot and Salesforce required
• Marketing agency experience highly preferred
• Ideal candidate is data-driven, self-motivated, pays keen attention to detail, is highly organized, and possesses strong execution skills
• Experience with feature launches for technology, software, and / or enterprise SAAS products
• Excellent written and verbal communication skills
• Proven results in executing and measuring product launch campaigns across multiple channels
• An affinity for working in collaborative, cross-team capacities with the ability to work independently