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Senior Product Marketing Manager

Retirement benefits
Professional development opportunities
Stock options
Parental leave
Commuter benefits
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About Workato

Workato is the only integration and automation platform that is as simple as it is powerful — and because it’s built to power the largest enterprises, it is quite powerful. 

Simultaneously, it’s a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases.

We’re proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box, Grab, Slack, and more. But what is most exciting is that this is only the beginning. 

Why join us?

Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles. We are driven by innovation and looking for team players who want to actively build our company. 

But, we also believe in balancing productivity with self-care. That’s why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. 

If this sounds right up your alley, please submit an application. We look forward to getting to know you!

Also, feel free to check out why:

  • Business Insider named us an “enterprise startup to bet your career on”

  • Forbes’ Cloud 100 recognized us as one of the top 100 private cloud companies in the world

  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America

  • Quartz ranked us the #1 best company for remote workers

All full-time regular employees will be eligible for the following benefits:

  • Workato Stock Options at one of Silicon Valley’s fastest growing startups

  • Health benefits: Medical, dental, vision for yourself and covered dependents/domestic partners

  • Pre-tax benefits: Medical and dependent care flexible spending accounts, health savings account, 401k, and commuter benefits

  • Company-paid life insurance and short/long-term disability insurance

  • Paid maternity/parental leave benefits for new parents

  • Enhanced employee assistance program for mental wellness

Job Summary

We are looking for an exceptional Senior Product Marketing Manager to be the first person on a team whose focus is to promote how Workato uses Workato internally. Within Workato there are 1,000+ automations running at any given time that allow us to operate at a speed and scale that few companies can match. We need your help to bring the incredible work our internal business technology team produces to the broader world. Establishing Workato as a thought leader not only as an automation vendor but also as a company using automations to power their business.   This role will report into our CIO who has the responsibility of not only running IT but also building marketing programs and content around how we use Workato internally.  This person will also collaborate closely with our Product Marketing team.    

You are a self-starter, organized, highly collaborative, enjoy leading multiple high-priority projects, and enjoy creating content (blogs, white papers, webinars, etc.) for us in creating pipeline and nurturing prospects in the sales cycle. Your partners include Content for asset production, Customer and Competitive Intelligence to establish key collateral for field teams, Demand Generation to ensure pipeline coverage and Event for planning and execution.

The role will also work closely with the Workato Marketing, Sales Development, Sales and Solutions Consulting teams focused on helping IT leaders find success with Workato. 

In order to be successful in this role, you must be able to articulate technology and communicate the value propositions of the Workato platform to business and technical prospective users and buyers, especially as it relates to the technologies they use and business problems they have as related to Information Technology.


  • Contribute to delivery of core PMM strategy for the Business Technology (BT) Team by owning & supporting campaigns, initiatives, content, events, and more.

  • Act as the primary marketing contact to showcase how Workato is achieving its business outcomes by automating its business processes and integrating its applications, data, and UX. This will involve producing content, speaking at events, talking to customers, prospects, and more

  • Partner with Demand Generation to execute on the BT Events Calendar including virtual and live webinars, conferences, customer events, and more.

  • Contribute to key pipeline generating campaigns to support the business unit meeting hyper-growth sales targets.

  • Partner with Sales Enablement on programming and certification on how Workato is driving growth, efficiency using Workato. 

  • Build a pipeline of internal  testimonials and develop up-to-date stories (such as videos, one-pagers, blog posts, internal and external presentations, etc.) with a view toward articulating value. 

  • Stay on top of news regarding the Integration and Automation tech markets and surrounding markets

  • Articulate and educate on business and technical concepts to BT/IT personas


  • BA/BS or equivalent education 

  • 5+ years of experience in a SaaS organization with preference towards companies that sell to an IT persona

  • 3+ years in a direct PMM capacity or consulting position working with an IT team 

  • Deep familiarity with the IT technology ecosystem (CRM, ERP, Security, Infrastructure, quote-to-cash, etc)

  • A passion for technology and translating that passion into business impact for customers

  • Excellent verbal communication and presentation skills in front of all audiences (business & technical)

  • Strong interpersonal skills and experience working with Demand Generation, Sales, Content, Events, Enablement, Product, and Customer Success teams

  • Experience developing marketing campaigns with proven outcomes meeting pipeline goals

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Workato
Workato, a leader in Gartner MQ, is more than an iPaaS. It's an Intelligent Automation platform that can be used by both Business and IT. It supports thousands of enterprise and workflow usecases so you can automate everything.
Cloud Computing, Data Integration
251-1K employees

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