Senior Product Marketing Manager

Veriff is seeking a highly motivated and experienced Senior Product Marketing Manager to join our team. As a key member of our Product Marketing team, you'll have the opportunity to shape the future of identity solutions. You'll collaborate with a world-class team dedicated to bringing our mission to life.

We are looking for an entrepreneurial and seasoned teammate who thrives on moving quickly and methodically. You should enjoy uncovering customer value and generating impactful results for the business. If you like collaborating with others and embrace the complexities of launching innovative solutions with our Product team, this role is the perfect fit.

As a Senior Product Marketing Manager, you will work cross-functionally with the Product, Sales, Marketing, and Engineering teams. Your role will be crucial in connecting the dots between product features, technology, and their business value. 

What can we offer you? You'll have the opportunity to help shape the future of identity and trust, a crucial aspect of every online business. You'll also find opportunities for learning and professional growth in a fast-paced, agile, and highly positive environment, alongside exceptional colleagues. Additionally, you'll gain exposure to leading brands in Financial Services, Marketplaces, Gig Economy, Social/Communities, and other sectors driving the evolution of the internet.

You’ll help us protect honest people online by:

• Developing strategic product positioning, value proposition, and messaging informed by market insights, and product understanding
• Leading product launches and evaluating promotional plans to ensure that the key messages are effectively conveyed to customers, measuring outcomes and adjusting plans to meet the goal
• Working with product, sales, marketing, and other cross-functional teams to scope the market opportunities in existing and new markets
• Develop product positioning, and define the go-to-market plan, ensuring alignment with company’s overall go-market-strategy
• Contributing to development of our analyst relations program including building relationships, responding to RFIs, and keeping the community informed
• Defining the best approach to launch new features and products, creating a tested model for channels, positioning, and effort
• Defining and measuring the appropriate success metrics in collaboration with the product team
• Creating and adapting sales/partner enablement materials and messaging to support the promotion of our products and solutions 
• Providing training and product enablement to customer facing teams on product messaging and positioning
• Working with the product, business, and finance teams to define and validate the packaging and pricing models that align with the product value proposition
• Partnering with the marketing team to define and scale marketing strategies and tactics across channels to achieve objectives
• Leveraging data and research to inform decision-making
• Contributing to an open and inclusive team culture, fostering learning, growth, and execution excellence

You are the right future Veriffian for the job if you have:

• Around 3-5 years of experience in B2B Product Marketing role
• Experience launching global products in a rapidly growing, product-focused company
• A data-driven approach to understanding trends, landscapes, and product opportunities
• Experience defining segments and profiles to support effective targeting
• Expertise in crafting compelling value propositions that translate complex solutions into resonant narratives for customers
• Comfort in rapidly changing environments and delivering high-quality work at the necessary speed for successful business growth
• Exceptional communication, presentation, and writing skills in English 
• Organizational independence, with a self-starter mentality, thriving in a fast-moving company where priorities shift and new processes may need to be created from scratch
• A strong delivery mindset, coupled with a passion for quality and attention to detail

You’re an especially awesome match if you have: 

• Previous experience in a global, SaaS organization in the Financial Services, Marketplaces, Gig Economy, Social/Communities sectors or identity management space.

​​Location:  

Av. Paulista, 1079-Bela Vista, São Paulo, Brazil (Hybrid). (This role follows a hybrid model, requiring at least 3 (three) days per week in our brand-new São Paulo office. We are an office-first environment, fostering collaboration and innovation while maintaining flexibility to balance in-office and remote work)

To be considered for this role, please submit an updated resume/cv translated in English

Why Veriff?

We are the preferred identity verification platform partner for the world’s most innovative growth-driven organizations helping conveniently verify and safeguard users anywhere in the world. We support the broadest number of identity documents from nearly every country and territory in the world - and this is continually increasing! With a diverse team in the United States, United Kingdom, Spain, and Estonia, as well as robust backing and funding from investors including Accel, Alkeon, IVP, Tiger Capital, and Y Combinator, we’re dedicated to helping businesses and individuals build a safer and more secure world. We strive to be the benchmark for trust online, and we take pride in being a positive force. 

When you join Team Veriff, we offer you the opportunity to have a real impact and advance your career, while looking after you along the way with a range of benefits designed with you in mind. Some of our favorites include...

• Stock options that ensure you share in our success
• Learning and Development and Health & Sports budgets that you are free to tailor to your own needs
• Medical insurance to ensure you're feeling great physically and mentally
• Meal voucher (40 BRL/working day)
• 1 day off per year for volunteering activities

 We are an Equal Opportunities employer committed to a diverse and representative team. Different opinions, perspectives and personalities push us forward. We want to hear from people who are passionate about their work and align with our values. Regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability. We also know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates - so rest assured, whoever you are, we want to hear from you!