Senior Product Marketing Manager - Product Led Growth

We are Marketing. As a team, we actively drive Personio’s growth by generating demand and generating leads. Our roster of marketeers strategise, conceptualise, create, craft, review, iterate and manage the journey from curious to customer. You’re going to fit right in if you’re ready to take on the challenges and problems of our target group, and transform them into creative marketing solutions that are driven by (and accountable to) data. Blaze a new trail, take risks and break all the rules while creating the category leader for HR software. Are you ready to ride our wave?

We are looking for rockstar talent to join our fast-growing Marketing team and to help supportthe incredible growth we are seeing in the region. In this high impact, delivery-focused role you will build a state of the art low touch model by looking across the entire customer lifecycle, in partnership with Product. If you are ready to roll up your sleeves, build from the ground-up, and work alongside a high performing team to play a very active part in our international expansion - this is the right opportunity for you.

Your tasks and responsibilities will include:

• Develop and implement product-led growth strategies to drive trial adoption, user engagement, add-on attach, revenue generation and retention lift.

• Collaborate with Product to create a seamless user experience that effectively communicates the value proposition of our product with a focus on a delightful first use onboarding experience.

• Develop and maintain a strong understanding of our target audience, their pain points, and how our product can solve their challenges at every stage of their engagement with Personio.

• Analyze trial user behavior and conversion rates to identify trends, patterns, and areas of improvement.

• Build business cases to prioritize product resources to justify investing in ongoing product and customer experience enhancements that increase revenue 

• Develop messaging, segmentation and data driven targeting frameworks based on customer insights and continuous testing 

• Work closely with cross-functional teams, including marketing, product, engineering, sales and CX to optimize the trial experience and drive growth.

• Partner with the Pricing & Packaging team to simplify the pricing & signup experience to maximize revenue and improve conversion.

• Design and execute A/B tests to measure the effectiveness of trial optimizations and make data-driven recommendations for future iterations.

• Identify new opportunities for growth by staying up-to-date with industry trends and competitor offerings.

• Monitor and report on key performance metrics related to trial conversion, user engagement, attach rates, revenue growth and retention rates.

• Along with the Director, Product for PLG, evangelize your team’s mission and vision across the company.

• Product marketing growth experience focused on targeted in-product messaging, segmentation & A/B testing that produced measurable revenue impact

• Experience with product-led growth at a high growth B2C or B2B SaaS company

• Ability to build compelling data driven business cases to influence cross-functional teams to get resources approved 

• You are passionate about modern forms of product planning, self-serviced user discovery, and product adoption strategies.

• You demonstrated ability to interact with and influence diverse teams including Product, Marketing, Customer Success and Engineering

• You have Strong analytical skills, with demonstrated capabilities interpreting data and qualitative research and distilling into actionable takeaways

• You have a high degree of comfort with data driven KPI/metrics, and an understanding of how it can be leveraged in a B2B technology market

• You have an entrepreneurial mindset and want to get things done. You are driven by impact and want to be measured by results

• You are highly motivated and willing to learn

• You are not afraid to make mistakes: You fail fast but you learn from them

Aside from the people, our culture and mission, there are numerous arguments that make Personio a great place to work.
Work for us and receive these benefits(benefits may vary depending on the location):

• In order to benefit from the company's success, we offer you a competitive compensation package, which includes your salary, benefits and virtual shares, and which is reassessed every year
• You also get 28 days of paid vacation plus an additional vacation day every two years (up to 30 days in total)
• Two impact days, for a positive impact on the environment and society. Use one day each for an individual project and for a company-wide initiative! #SocialResponsibility
• Flexible working time regulations with PersonioFlex
• Personal annual development budget, which you can use as you wish, for example for courses, certifications, conferences and much more
• Celebrate team events with us, such as our All Company Culture Week and local End of Year celebrations
• Personio offers you a diverse, equal opportunity and multicultural environment with short decision-making processes in which you can achieve a lot 
• PersonioCares offers you support in many areas, including parental leave, child support, mental well-being and the option of a sabbatical
• Save money with corporate benefits from brands like Adidas, LG, Bosch, Apple and many more
• Get the opportunity to invest in your pension with the Personio Pension Scheme
• Transportation subsidies and schemes (varying on location)
• Subsidized fitness membership in many sports studios and facilities