Senior Product Marketing Manager, Product-led Growth

As a Sr. Product Marketing Manager, Product-led Growth at CircleCI, you will be essential in being a part of growing our self-serve initiatives!

This is a highly technical role within the marketing team. To be successful in this role, you will need to brush up on all things CI/CD and collaborate cross functionally to communicate CircleCI’s value to drive adoption and use of the CircleCI platform.

Candidates from PST, MST, and CST time zones are preferred.

What you’ll do:

Become an expert in optimizing our self-serve, product-led growth user journey experience:

• Scope upcoming feature adoption opportunities across the self-serve funnel. Develop programs and drive activities that support feature adoption and usage growth on the CircleCI platform.
• Work closely with the self-serve team and partner across the organization to understand our buyer & user personas and identify the problems they’re trying to solve with our product.
• Be data obsessed. Use your analytical skills to inform your decisions and identify opportunities.
• Willingness to fail fast, learn, and iterate quickly. A testing mindset should be second nature to you and how you view your programs.
• Manage and own features that drive self-serve adoption. Drive and own go-to-market (GTM) end-to-end for all release efforts tied to our roadmap and test innovative ways for growing awareness and engagement.

Help enable teams to unlock further growth and value for customers:

• Partner closely with Revenue enablement and customer engineers to train and support our internal teams. Identify core principle differences, strengths, weaknesses, and opportunities across our competitive landscape.
• Collaborate with product, content, and developer relations teams to build a compelling and engaging set of technical content and tools to drive feature awareness and customer success. Examples of your work should include but not limited to landing pages, battle cards, info sheets, integration guides, videos, FAQs, tutorials, etc.
• Define measurable success. Own reporting and analysis for those success metrics. Contribute to results and use data to measure progress.

What we’re looking for:

• 5+ years of work experience in product marketing, product management, growth marketing roles, or experience marketing a technical product.
• Major plus if you’re coming from a growth marketing role for a SaaS-based product and/or a PLG-led company.
• Work out of the San Francisco or Denver office or remote within Pacific, Mountain, or Central time zones.
• Data-driven marketing experience is required. You’ve gotten your hands dirty with growth experiments, A/B testing, customer segmentation analysis, and other testing methodologies, please apply!
• Fast learner with the ability to explain and distill information of technical concepts to a non-technical audience.
• Strong attention to detail and self direction are helpful.
• Passion for our mission, our technology, and our approach to CI/CD.
• Sharp writing skills, excellent storyteller and communicator. Please be able to provide some writing samples.

Excited to join our team yet? Send a résumé and cover letter describing what motivates you and why you think you are a good fit for the team. If you supply to an open source project, write a blog, or have a presence on the web (GitHub, Twitter, Stack, etc.) we would love to hear about it.

About Product Marketing at CircleCI

Product Marketing is responsible for the development and execution of our feature releases and go-to-market strategy, product positioning and value-based messaging, buyer personas, customer insights, competitive analysis, and sales & field enablement content and programs. We work in cross-functional teams, love to talk to customers, use data and user research to drive our decision making, believe in delivering quickly, measuring our results, and constantly refining our approach.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

About CircleCI

CircleCI is the world’s largest shared continuous integration/continuous delivery (CI/CD) platform, and the hub where code moves from idea to delivery. As one of the most-used DevOps tools - processing more than 1 million builds a day - CircleCI has unique access to data on how engineering teams work, and how their code runs. Companies like Spotify, Coinbase, and BuzzFeed use us to improve engineering team productivity, release better products, and get to market faster.

Founded in 2011 and headquartered in downtown San Francisco with a global, remote workforce, CircleCI is venture-backed by Base10, Greenspring Associates, Eleven Prime, IVP, Sapphire Ventures, Top Tier Capital Partners, Baseline Ventures, Threshold Ventures, Scale Venture Partners, Owl Rock Capital, Next Equity Partners, Heavybit and Harrison Metal Capital.

CircleCI is an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

US Salary Range: $125,000-$180,000