Senior Product Marketing Manager, Point of Sale Ecosystem

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Square has a robust suite of Point of Sale products, including those that are free to get started (Square Point of Sale) and those that are premium solutions that are purpose-built for specific industries like restaurants, retail, and services. Powering all these products is a platform team called Point of Sale Ecosystem (aka "XPOS"), who builds common features that are integrated into every Point of Sale product. This approach helps accelerate development and time-to-launch across the full Point of Sale ecosystem, and allows Square to offer new features and services to sellers in a scalable and efficient way. The Point of Sale Ecosystem team is an important strategic area of investment for Square and serves a role that we view as critical to Square's success growing upmarket.

As a Product Marketing Manager on the Point of Sale Ecosystem team, you will be part of the team that defines and guides the GTM strategy for this area. You will work with a broad group of cross-functional partners and stakeholders across the organization, including product marketing leaders within our vertical teams You will need to be both customer-focused and data-driven, digging into understanding our sellers, their needs, and their behavior. You will translate these insights into strategies that help us focus on which customers to build for, represent the customer's voice in product strategy decisions, and drive adoption of our platform products through the appropriate channels. The ultimate goal is to make sure we are building the right products for our audiences, and to increase growth and usage of these products and features across the Square portfolio. 

Reporting into the Upmarket Foundations PMM Lead, you will help define marketing and product strategy, product positioning, packaging and pricing, and lead the development & execution of new product and feature go-to-market plans.

You Will:

• Build an understanding and empathy for Square's Point of Sale sellers across all verticals

• Develop a platform GTM strategy that enables Square and Square sellers to deliver unique and highly personalized customer experiences.

• Identify target customers, their point of sale needs, and understand how products will meet those needs through surveys, interviews, and product usage

• Partner and work with Product Management, Design, Data Analytics, and Engineering to determine the product strategy and feature roadmap

• Develop product positioning, value propositions, and messaging to be used in product development and marketing campaigns

• Lead go-to-market plans, ensuring that all customer-facing teams are on-message and maximizing each channel

• Develop lifecycle marketing programs aimed at optimizing product adoption and retention

• Track marketing program performance and increase through continuous testing

• Review competitive offerings and promote ongoing differentiation

• Work with partners across a variety of disciplines and teams across a matrixed organization

You Have:

• A BA/BS degree or equivalent practical experience

• 8+ years working in product marketing, platform marketing, or similar go-to-market experience

• Previous background in SaaS marketing, preferably with experience in either consumer apps / technologies, early stage startups, or with exposure to small business audiences

• A track record of partnering with and building consensus across multiple teams, organizations, and/or companies

• Ability to both operate and communicate at a strategic level and dive deep into the technical details and complexity with ease. You communicate highly technical and complex topics to non-technical audiences.

• Incline towards near term problem solving while building strategic solutions for the future

• Experience working and delivering on complex problems with high ambiguity and without a clear answer.

• Pricing & packaging experience is a huge plus

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $184,100 - USD $225,000
Zone B: USD $171,200 - USD $209,200
Zone C: USD $162,000 - USD $198,000
Zone D: USD $152,700 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.