Senior Product Marketing Manager, Point of Sale

About the role 

We’re looking for an experienced Senior Product Marketing Manager to drive the go-to-market launch of our point-of-sale (POS) software solutions. Our Product Marketing team is growing rapidly, and this person will be a key member of the foundational team, helping to grow the team and establish the PMM function within Dutchie. The ideal candidate will be comfortable operating at highly strategic and tactical levels, switching between them effortlessly. In this role, you will drive development and execution of end-to-end marketing for our POS software solutions that enable retailers to more seamlessly offer consumers safe and easy access to cannabis. You’ll partner with the Dutchie Product Team to bring new products and programs to market, developing strategies and GTM plans. You’re committed to understanding the needs of the audience, using data and research to serve as the voice of the customer internally. You understand market trends, the competitive landscape, and have experience applying that information, ultimately fueling product adoption and customer happiness. This role reports to the Director of Product Marketing, working cross-functionally with teams across Product, Sales, Customer Success, Brand Marketing, Creative, and more.

What you'll do ...

• Develop, manage, and execute go-to-market strategies for point-of-sale software solutions, digging into customer insights, crafting product positioning, defining measurement plans, and driving cross-team agreement on launch strategy.
• Identify opportunities to increase our understanding of customer needs and insights, driving research and data analysis initiatives that will ultimately influence product strategy and shape external narratives.
• Proactively identify, test, and scale opportunities to improve customer acquisition, deepening, and sentiment.
• Serve as an essential partner to the Product Management team, helping them build and modify the product roadmap based on customer and user feedback, as well as market trends.
• Collaborate closely with cross-functional teams to execute flawless launches, sourcing input and driving consensus across Sales, Customer Success, Creative, Product, Design, Research and more.
• Continuously self-educates on the evolving cannabis industry landscape, infusing applicable news and trends into the work

What You Bring...

• 7+ years of relevant Product Marketing experience at a technology company
• Direct experience marketing POS software solutions with a B2B focus
• Proven track record of driving successful go-to-market launches that drive adoption and bottom line impact
• Ability to drive both strategy (product positioning, GTM strategy) and end-to-end execution independently
• A curiosity and drive to tackle complex, ambiguous challenges within a high-growth, rapidly evolving industry
• Experience partnering closely with Product, Sales, and Creative teams
• Strong interest in the cannabis space, with a desire to play a meaningful role in moving the industry forward and combating the stigma

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