Senior Product Marketing Manager

ABOUT MYND

Mynd is a tech-enabled real estate company serving an $85B+ property management and real estate investment market. In the past few years, financial services disruptors like E-Trade, Schwab, and Robinhood have unlocked access to the stock market, minting a new generation of self-service investors. Yet real estate remains the most powerful tool for building generational wealth.

At Mynd, we’re on a mission to create happy homes and sustainable investments by  making single-family residential real estate as accessible and effortless as other types of investments. Investing in real estate can be intimidating, especially for first-time buyers. Moreover, many potential investors don’t want to invest in real estate in their geographic area or have been priced out of competitive big city housing markets. With operations in 25 markets across the US and real-time insights via our platform, we remove the time, communication, and geographic barriers traditionally associated with real estate. Investors can now find, purchase, rent, manage, and sell single-family rental properties 100% remotely.

Mynd was named the #1 fastest-growing East Bay company by the San Francisco Business Times in 2021,. We’ve attracted talent from Starwood Waypoint Homes, McKinsey, Shift, Better, BCG, One Medical, Zillow, Upwork, and Facebook. We’re backed by top VCs, including Lightspeed, Canaan, Jackson Square and QED, and just announced a $5 billion deal with Invesco Real Estate that will make us the largest buyer of single-family rental homes in the country. Join us!

ABOUT THE ROLE

Mynd is looking for a senior product marketer to help make investing in single-family real estate simple and accessible for all. As the product marketing lead for our investor segment, you’ll be responsible for bringing Mynd’s value proposition to life for our sales and marketing teams, introducing a new breed of investors to the platform, and turning our current investor customers into superfans.

Reporting to the Head of Product Marketing, you will sit at the intersection of Marketing, Product, Growth, and Sales with considerable influence and visibility throughout the company.

You’re right for this role if you have a knack for analyzing data, teasing out insights, and distilling complex information into crisp artifacts, digestible soundbites, and relatable stories. You have a history of leading happy cross-functional teams, building infrastructure and processes, and driving projects through to completion. 

What you’ll do:

• Deeply understand Mynd’s customers and prospects through market, competitive, and sales research, and use that understanding to develop clear and differentiated messaging and assets for our Sales, Marketing and Customer Success teams.
• Work cross-functionally to ensure we’re telling our story in a consistent way across every touchpoint in the customer journey, including within our products.
• Collaborate with Product and Marketing to develop go-to-market plans and ongoing campaigns for our investment products and services that drive awareness, generate leads, supercharge adoption, and increase lifetime value.
• Collaborate with Product to ensure that our roadmaps reflect what customers want and need, and develop new pricing, segment, and market models to inform the roadmap.
• Inject creativity, customer centricity, an iconic voice, and an upleveled aesthetic into everything we do — real estate investing should be fun!

What you’ll bring:

• Ability to thrive in a highly-matrixed, fast-moving work environment
• 5+ years of product marketing experience at a consumer brand, technology or real estate company. Fintech, Real Estate, or Hospitality tech experience is a plus!
• Deep knowledge of product marketing methods and frameworks, from insights to messaging to go-to-market strategy
• Knowledge of, or interest in, real estate investing
• Exceptional written and verbal communication skills and the ability to bring complex ideas to life for a variety of audiences
• A data-driven, customer-centric approach: you’re not afraid to say “I don’t know, but I can’t wait to find out!” 
• Experience working with both technical and commercial leaders, and ability to translate commercial goals into technical requirements and vice versa
• Ability to plan for the big picture, and willingness to build

The Mynd Product Marketing team is remote-first, with offices in Oakland, New York and Phoenix. If you have the ability to travel occasionally and want to be part of a fun remote team, we encourage you to apply, no matter where you’re based.

Any offer of employment is conditioned upon the successful completion of a background investigation.

At Mynd, we expect our team members to live and work by our values:

• Be Myndful
• Always Be Entrepreneurial 
• Earn Trust
• Play Team First
• Be an ‘A’ Player
• Think Like an Investor

As part of our dedication to diversity, Mynd is an Equal Opportunity Employer. Individuals seeking employment at Mynd are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.