Senior Product Marketing Manager

Aboutn Mynd:

Mynd is a tech-enabled real estate company serving an $85B+ property management and real estate investment market. In the past few years, financial services disruptors like E-Trade, Schwab, and Robinhood have unlocked access to the stock market, minting a new generation of self-service investors. Yet real estate remains the most powerful tool for building generational wealth.

At Mynd, we’re on a mission to create happy homes and sustainable investments by  making single-family residential real estate as accessible and effortless as other types of investments. Investing in real estate can be intimidating, especially for first-time buyers. Moreover, many potential investors don’t want to invest in real estate in their geographic area or have been priced out of competitive big city housing markets. With operations in 25 markets across the US and real-time insights via our platform, we remove the time, communication, and geographic barriers traditionally associated with real estate. Investors can now find, purchase, rent, manage, and sell single-family rental properties 100% remotely.

Mynd was named the #1 fastest-growing East Bay company by the San Francisco Business Times in 2021. We’ve attracted talent from Starwood Waypoint Homes, McKinsey, Shift, Better, BCG, One Medical, Zillow, Upwork, and Facebook. We’re backed by top VCs, including Lightspeed, Canaan, Jackson Square and QED, and just announced a $5 billion deal with Invesco Real Estate that will make us the largest buyer of single-family rental homes in the country. Join us!

About the role:

Are you a gifted storyteller and marketer looking to use your talents to help improve accessibility to great housing and revolutionize the broken relationship between landlords and tenants? Do you want to help make the experience of renting a great home easier, more equitable and more delightful? 

Mynd is looking for a senior marketer to help reimagine the experience of our resident community. As the product marketing lead for our resident segment, you’ll connect our marketing, product, and service teams to bring the stories of our resident community to life and engage with our resident community in a consistent, relevant, and differentiated way Your work will drive product and feature adoption, improve customer experience metrics and build our resident brand.

Reporting to the Head of Product Marketing, you will have a highly cross-functional remit, with considerable influence and visibility throughout the company.

You’re right for this role if you have a knack for analyzing data, teasing out insights, and developing stories, campaigns and product experiences that build a deep human connection with your customers. You have a creative, entrepreneurial spirit and a history of bringing diverse teams together to make big things happen. 

Responsibilities:

• Deeply understand Mynd’s current and potential resident community through market research, and use that understanding to develop clear and differentiated messaging and assets for our Marketing, Resident Services and Product teams;
• Advocate for the needs of our residents to inform our decisions we make;
• Develop and implement messaging and communications standards to ensure we’re speaking to residents’ needs in a consistent way across every touchpoint in their journey, including within our product;
• Collaborate with our Creative and Product teams to overhaul our resident-facing website, bringing the Mynd experience to life
• Collaborate with Product and Marketing to develop go-to-market plans for product and feature launches and resident-specific campaigns;
• Collaborate with Product to ensure that our roadmaps reflect what residents want and need;
• Inject creativity, humanity, customer-centricity, an iconic voice, and an upleveled aesthetic into everything we do, and help make renting with Mynd a fulfilling experience.

Qualifications:

• Ability to thrive in a highly-matrixed, fast-moving work environment;
• 5+ years of product marketing experience at a consumer, technology, or hospitality brand (real estate or proptech experience a plus but not required);
• Experience running consumer research studies (quantitative and qualitative), synthesizing and presenting findings, and mobilizing teams to act on insights;
• A knack for finding and telling a great story and teaching others to do it too;
• Exceptional written and verbal communication skills, and the ability and desire to write gorgeous marketing, communications and in-product copy;
• Experience working with both technical and business leaders, and ability to translate business goals into technical requirements and vice versa;
• Experience developing go-to-market strategies and collaborating with marketing teams to bring them to life;
• Customer-centricity: a passion for discovering and evangelizing customer needs throughout an organization;
• Deep curiosity and a growth mindset: You’re energized by change and learning, and not afraid to say “I don’t know, but I can’t wait to find out!” 
• An entrepreneurial spirit: A passion to solve problems in bold new ways, and the ability to mobilize teams to get things done together.
• Experience or interest in experience strategy and / or human-centered design is a plus.

Being authorized to work in the U.S. is a precondition of employment and we are unable to sponsor H1-B Visas at this time.

Any offer of employment is conditioned upon the successful completion of a background investigation.

Covid-19:

Mynd is closely following the 2019 Novel Coronavirus Disease (COVID-19) and implementing processes that promote the safety of our employees, candidates, owners, residents and communities.  The health and safety of our employees and contractors around the world continues to be our top priority as we face the challenges associated with COVID-19.  Leaders across Mynd meet regularly to consider the evolving situation and are doing all we can to keep our teams healthy.

At Mynd, we offer a robust, competitive & unique benefits package:

• Unlimited time off
• Paid Parental Leave
• Cash to purchase your own investment property through our “Project Investor Myndset” program
• 401k + Match
• Wellness, home office, and cell phone subsidies
• Volunteer time off
• Robust health, dental, vision insurance, and more
• Sabbatical program

At Mynd, we encourage all of our team members to: 

• Be Myndful
• Always Be Entrepreneurial 
• Earn Trust
• Play Team First
• Be an ‘A’ Player
• Think Like An Investor 

As part of our dedication to diversity, Mynd is an Equal Opportunity Employer. Individuals seeking employment at Mynd are considered without regard to race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status, or any other legally protected category.

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