Senior Product Marketing Manager

Lyft is building out the Product Marketing team to support our rapidly growing platform. The Product Marketing team partners closely with the Product team to help inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimizes current features to support user growth, engagement, and retention. We are hiring Product Marketing Managers who are passionate about our technology and have a strong understanding of the customer to help bring new Lyft products to market effectively.

We are looking for a Sr. Product Marketing Manager to lead marketing efforts for products that drive brand affinity and preference. A results-driven leader who can seamlessly transition from dissecting a complex funnel to crafting a delightful experience to influencing cross-functional stakeholders, and is capable of having company-defining impact in this role.

Responsibilities:

• Develop and drive a strategy for new customer-facing products in conjunction with the Brand, Comms, Product and Engineering teams
• Be the voice and expert of your target audience
• Work cross-functionally with Product, Design, Research, Operations, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches for brand defining products
• Rapidly experiment and iterate to increase conversion and product usage
• Identify new types of products based on user research, seasonal moments, passenger behavior, and market trends

Experience:

• Bachelor’s degree or relevant work experience
• 7+ years experience in marketing with 4+ years in product marketing
• Experience in applying consumer insights to inform and optimize the product experience
• Analytical thinker with experience in data-driven marketing
• Ability to independently drive experimentation focused on conversion and engagement
• Very strong written communication skills
• Experience developing strategies to solve ambiguous and complex problems
• Thrives in fast-paced environments and can adapt quickly to shifting priorities. Must have bias toward action and ability to identify and simplify problems
• Strong interpersonal skills with the ability to collaborate, manage expectations and work cross-functionally with both analytical and creative teams

Benefits:

• Great medical, dental, and vision insurance options
• Mental health benefits
• Family building benefits
• In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
• 401(k) plan to help save for your future
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Pre-tax commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity/affirmative action employer committed to an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.  

Starting in September 2023, this role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Thursdays and a team-specific third day. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year.

The expected range of pay for this position in the New York City area is $156,375 - $173,750. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.