Senior Product Marketing Manager, Law Firms

The Team You’ll Work With

You will be part of the Marketing and Channel organization to build out our Product Marketing team. We have teammates across the country who love spreading the word about Carta, democratizing equity ownership, and increasing access to financial education. Members of our team have created and sold TV shows in Hollywood, been on the floor of Congress during the financial crisis, and led the rebrand of Carta from eShares. 

The Problems You’ll Solve 

The Product Marketing team at Carta helps us bring new products to market and is the glue between Product, Sales, Engineering, and Marketing. A few of the problems you will solve in your first few months are:  

• Work across Product, Engineering, Sales, Marketing, and Business Development to drive adoption of our cap table product and features amongst law firms and their clients, understanding segmentation, need, and value propositions
• Help define what our core personas and target firms are and the related product offering in order to become the de facto choice for law firms to use with their clients
• Launch features and campaigns that help law firms better support and enable their clients on all things equity and compensation management; work across internal Carta product and PMM teams to translate messaging for equity, compensation, and liquidity management into meaningful stories for law firms 
• Help define the Carta narrative for law firms to drive product awareness and loyalty to the platform
• Help us create a consistent mechanism for two-way communication with our Business Development team 
• Work with the product marketing team at large to develop a consistent release note framework that will help share more of our regular product releases with our core audiences

About You

You are deeply passionate about Carta’s mission and want to scale our impact on the ecosystem. You have a background in technology, startups, and/or venture capital and:  

• A passion for new product development and relentlessly finding and solving problems faced by law firms, founders, investors, and startup employees
• An owner mentality: You take pride in your work and view what you do as a part-owner and builder of Carta. 
• Strong execution ability: you can own the lifecycle of a project from start to finish, and are constantly looking for ways for us to improve
• A strategic mind that can understand a complex business and develop an innovative and creative solutions through all types of products
• High intellectual horsepower and EQ