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Karat

Senior Product Marketing Manager

Full-timeProduct Marketing Manager$150,000-$185,900*
Remote
Health insurance
Paid time off
Professional development opportunities
Stock options
Parental leave
Visa sponsorship
This job offer is closed.
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We're Karat, the leader in technical interviewing and pioneer of the Interviewing Cloud

Karat’s purpose is to unlock opportunity, and we built the world’s first Interviewing Cloud to conduct predictive, fair, and enjoyable technical interviews 24/7. Karat helps companies expand interviewing capacity, unlock developer time, and raise engineering quality so they can hire smarter and grow faster, while creating more opportunities for software engineers. From our industry-leading solutions to Karat’s Brilliant Black Minds program, the work we do here matters. We’re a passionate, focused, human-centric team, and we want you to join us!

Come join our Marketing team

Our Marketing team is committed to building the Karat brand and long-term value of the business in order to help achieve revenue and margin targets.

What you will do

As a Senior Product Marketing Manager you will play a pivotal role in shaping a new product category and will be responsible for managing product marketing for Karat in our emerging markets (India +).  In this role, you will lead business buyer messaging strategy, driving adoption, needs analysis, thought leadership, compete and positioning.  You will also partner with the marketing, sales, and partner teams to enable them to effectively position and drive our go-to-market programs.

As a leader, you will work collaboratively with marketing, executives, product, operations, community and sales to deliver awareness, understanding, and market share of Karat.

  • Develop and execute the product marketing plan focused on India audiences including engineering leaders and talent leaders.
  • Develop messaging frameworks, content plans, and GTM programs. Obtain input and alignment on the plans with the marketing, product, and community leadership teams
  • Be the expert on the Indian market, including a deep knowledge of buyer and stakeholder needs, market trends, opportunities and challenges.  
  • Understand our competition at an expert level and how to position our solutions based on our differentiators. 
  • Collaborate with product management to understand the roadmap, new feature/offer plans, and proactively plan for new releases
  • Partner with the marketing team, as well as agencies, writers, and contractors to develop collateral, webinars, videos, white papers, sales presentations, and other collateral with consistent messaging and branding
  • Build our customer marketing expertise by turning hiring managers and talent professionals into advocates -- generating case studies, testimonials, customer videos, and other customer-driven marketing and sales assets
  • Support Communications, Public Relations and Analyst Relations activities by providing input and review of relevant materials and aligning content.
  • Serve as a speaker and product expert as needed at conferences, in customer meetings, internal onboarding, sales training, etc

The experience you will bring

  • 8+ years in B2B / B2D product marketing 
  • 3+ years owning India specific marketing analysis and strategy 
  • Experience with SaaS & B2B solutions/tools and marketing to a business buyer audience or technical buyer
  • Experience in a fast-growth company defining new categories and services to market is preferred
  • Avid learner and listener who has a “tool box” of strategic and tactical product marketing experience 
  • Have a very high bar for your own work as well as the results of the work you participate in and lead
  • Comfortable with owning and delivering on KPIs
  • Demonstrated strong writing and communication skills; with a track record of publishing high quality content
  • Demonstrated ability to work cross-functionally with others in a way that supports and builds company culture, while aiding in the success of the team
  • Passionate about the human experience of interviewing and driving fairness and equality into the process

This is a salaried, full-time position. Immigration sponsorship is not available.

Karat’s HQ is based in Seattle, Washington, but our core team is distributed throughout the United States, Canada, and United Kingdom.


Benefits of joining Karat

Karat strives to offer everything you need to best support you today, tomorrow, and beyond. 

Compensation / Time Off:

  • Highly competitive salary and stock options
  • 401(k) with company match
  • Generous paid PTO (see below) and Sick Leave (10 days per year)
  • Flexible time off policy for salaried positions
  • Three weeks vacation per year for hourly positions
  • Global parental leave (16 weeks paid with additional 8 weeks transition back to work in part-time capacity)
  • 20 paid company holidays for 2023

Benefits / Wellness:

  • Medical, dental, and vision insurance via United Healthcare or Kaiser (for CA-based employees)
  • 100% premium covered for employees
  • 70% premium covered for dependents
  • FSA, STD, LTD, Standard Life Insurance, and Optional Life Insurance
  • Therapy and coaching for employees and dependents 
  • $150 per month reimbursement for miscellaneous benefits/wellness purchases

Learn more about us

Statement of Inclusivity:

Karat is an equal opportunity employer and does not discriminate on the basis of race, color, ancestry, national origin, religion, age, gender, marital/domestic partner status, sexual orientation, gender identity or expression, disability status, veteran status or other legally protected status. Whether blatant or hidden, barriers to success have no place at Karat.

We value a diverse workforce; people of color, womxn, and LGBTQIA+ individuals are strongly encouraged to apply.

If you have a disability or special need that requires accommodation, please let us know at [email protected].

Karat is an E-Verify company.

Individual base pay depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job duties/requirements, and relevant experience and skills. This role may be eligible for additional rewards, including commissions, bonuses, and equity.
The base salary pay range across the United States for this role is:
$98,000$155,000 USD
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Marketing Manager position?
    The suggested salary for this position is $150,000-$185,900*
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Karat
Hire great software engineers faster with the Interviewing Cloud. Only Karat conducts live technical interviews for leading tech talent acquisition programs.
Website
Industry
Information Technology, Recruiting
Founded
2014
Size
251-1K employees

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