Senior Product Marketing Manager

Hims & Hers Health, Inc. (better known as Hims & Hers) is a multi-specialty telehealth platform building a virtual front door to the healthcare system. Hims & Hers connects consumers to licensed healthcare professionals, enabling people to access high-quality medical care—from wherever is most convenient—for numerous conditions related to primary care, mental health, sexual health, skincare, and more. Launched in November 2017, the platform also offers thoughtfully created and curated health and wellness products. With products and services available across all 50 states and Washington, D.C., Hims & Hers’ mission is to make it easier for all Americans to access affordable care and treatment for conditions that impact their daily lives. In January 2021, the company was listed on the NYSE at an initial valuation of $1.6 billion and is traded under the ticker symbol “HIMS”. To learn more about our brand and offerings, you can visit forhims.com and forhers.com.

Hims & Hers is seeking an experienced Senior Product Marketing Manager to join our Product Marketing team. The successful candidate will be a strategic thinker, skilled storyteller, and expert influencer with the demonstrated ability to drive consensus across Product Management, Creative, Acquisition, and Retention teams. This individual will synthesize customer insights and data to drive go-to-market strategies and product adoption. In this role, this individual will build upon their understanding of consumers’ healthcare needs to optimize our existing offering and drive updates to better meet customer needs. Strong communication skills will be important, and this person will be able to confidently share strategies that educate and inspire internal and external partners at all levels.

Responsibilities:

• Champion the voice of the customer to prioritize products and experiences to best address consumers’ healthcare needs
• Operate in a highly cross-functional role, partnering closely with Product/Engineering, Analytics, Integrated Marketing, Creative, Brand, Growth Marketing, Insights and Product development to scale offering.
• Collaborate with Product Management, Design and Analytics to shape digital customer experiences that drive conversion, engagement and retention
• Develop thoughtful go-to-market strategies and briefs anchored in customer insights and an understanding of competitive/macro landscape
• Drive experimentation strategy in partnership with Product Management, Design, Acquisition, and Lifecycle teams to optimize efforts
• Lead identification of the right segmentation, positioning, messaging, and adoption tactics for new and existing products in focus area(s)

Experience/Skills:

• 7+ years experience in marketing; 5+ of those years in product marketing specifically (or similar roles like GTM, consumer marketing or integrated marketing strategy)
• Strong storyteller with the ability to develop campaigns that get customers’ attention and build product brands people love
• Analytical thinker with experience in data-driven marketing
• Ability to drive experimentation focused on conversion and engagement
• Experience using insights and strategic thinking to influence stakeholders and the product roadmap
• Experience communicating the benefits of various marketing strategies to business audiences of all levels
• Experience driving complex projects in a fast-paced environment
• Consumer product marketing experience a plus

Hims is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Hims considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.