Senior Product Marketing Manager - Growth

About the opportunity

We are looking for an experienced Sr. Product Marketing Manager to help disrupt the legacy CMS industry, as we enter an ambitious new growth phase fuelled by our recent $175 million funding round. 

This role in particular will focus on driving new product-led-growth (PLG) initiatives, as Contentful accelerates our self-service offerings (the Team and Community editions). You will help drive our revenue funnel, working closely with a cross-functional group including our Product Growth team, Demand Generation team, Product Advocacy team, and Customer Experience team. This will include digging into market data and facilitating new research, establishing a thorough understanding of our customers and competition, developing go-to-market strategies, etc.

What to expect?

• Support the cross-functional Growth team by researching and documenting typical customer use cases, defining and understanding target buyer profiles, and evaluating funnel metrics
• Influence the strategy and drive funnel optimisations through product-led-growth initiatives
• Work with Product and Engineering teams to define product communication plans, develop marketing materials, and coordinate high-impact features releases
• Work with Product, Product Advocacy, and Customer Experience teams to optimise onboarding communications and flows
• Research key market and product data, conduct user interviews to understand key customer segments, their specific needs, and lifecycle stages
• Research the market landscape and collect competitive intelligence to benchmark product capabilities and develop effective product positioning strategy

What you need to be successful?

• 8+ years of relevant experience, with roles specifically as a Product Marketer, but also can include working alongside a PMM team in related roles: growth, customer marketing, content marketing, B2B direct marketing/demand gen, sales enablement, etc. You have an established Product Marketing playbook to bring along.
• A successful track record of helping drive product-led-growth initiatives and experiments for a self-service SaaS product, working with a cross-functional combination of Demand Gen teams, Product Growth teams, Sales Development teams, and/or Product Advocacy teams. 
• Experience using, building, marketing, or selling modern API stacks for technical audiences (e.g. developers, architects) to enable business users and stakeholders (example technologies include Twilio, Stripe, Sendgrid, Segment, Algolia, etc.).
• A (near) native level of English, as we sell a majority of our software in North America.

What's in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share ownership and the success of our company
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, education days, and volunteer days
• Access to our Employee Assistance Program (EAP) for information, support, discussion, and counselling for life’s challenges
• Use your personal education budget to improve your skills and grow in your career. Join a free German class or one of our many internal learning initiatives!
• Use your physical fitness budget to get away from your desk and support your physical wellness
• Enjoy a full range of virtual events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• A monthly phone/internet stipend and phone upgrade reimbursement after 2 years
• Plus, Contentful socks! And other amazing swag as part of company events. Oh yeah!

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