Founded in 2017, Formant is the leading cloud-based platform for managing fleets of heterogeneous robots. Formant’s platform enables companies to operate, observe, and analyze robots from anywhere, meeting the growing need of robotics companies looking to deploy into new environments and scale their fleets.
We are inspired by the unique opportunities and challenges of connecting robots to each other, people and the cloud. We believe that more effective infrastructure can help unlock the shared potential of humans and robots and accelerate the successful deployment of autonomous systems throughout society.
As a team, we value humility, honesty, and creativity. We have a friendly, remote culture full of people from diverse backgrounds. We’re small but growing rapidly and just closed our Series A.
At Formant, we’re on a mission to accelerate the world’s transition to autonomy. Our cloud-based data and operations platform helps companies scale and manage fleets of robots in the real world. We serve a wide range of customers, from Fortune 100s like BP and John Deere, to fast-growing startups such as Canvas and Burro. We’re venture-backed, scaling, and looking for an experienced Product Marketing Manager to join our growing Marketing team.
As the first Product Marketing hire at Formant, you will be the point person for product-related content, feature launches, pricing/packaging, and more . You’ll work closely with our Director of Marketing to refine our GTM strategy and contribute to overall marketing and company goals.
There is an enormous opportunity at Formant to tell the story of our product and establish Formant’s position as a leader in the robotics space. The right person for this role should be eager to dive into the world of robotics, understand our audience, collaborate with customers and other team members, and establish strong positioning for the company.
In this role, you will:Take the lead on all feature launches and product-related contentCreate high-quality sales enablement to empower our growing sales teamBe the voice of marketing for product strategy and influence the product roadmapContinue to refine pricing & packaging (in conjunction with the product team)Understand the market and ecosystem to help position Formant against competitionTake ownership of our freemium offering and help turn it into a growth engine
We’re looking for a passionate product marketer who wants to have a meaningful impact on a small team.
You might have spent the last 5 years cutting your product marketing chops at big tech companies. Or maybe you recently transitioned to product marketing but have a strong background in content marketing and a strong technical acumen. You could be a roboticists-turned-marketer who understands the market but has less marketing experience than we list below. Whoever you are, if you think you’d be a good candidate for this role, we encourage you to apply.
That being said, ideally you will have:4+ years of product marketing experience, ideally in a high-growth SaaS startupExceptional writing and editing skills, with examples of past workTrack record of launching products/featuresExperience collaborating with and supporting an inside sales teamPrevious robotics experience not required (but is definitely a bonus)
At Formant, you’ll make an immediate impact in a rapidly growing company run by a founding team with an established track record.
We offer competitive compensation, comprehensive benefits, stock options and an unlimited vacation policy as well as unlimited potential for internal growth and advancement.
We work fully remotely, though some travel for company events or customer projects may be required depending on the role.