Senior Product Marketing Manager, DevOps Compete

GitHub, the home for all developers, is looking for a strategic thinker to join us as a key member of our growing product marketing team. You’ll build the compete program at GitHub by leveraging tribal knowledge for immediate impact, and the structure the program to scale for long term success.

In this role, you’ll leverage your understanding of software development, DevOps, open source software and the open source community to help analyze the unique value and capabilities of GitHub’s offerings and competitor strategies in the DevOps market. Through collaborating with fellow product marketers, product management, sales enablement and the revenue organization you will define the strategic goals and quarterly OKRs for GitHub’s compete efforts to drive key results and outcomes. 

As a Senior Product Marketing Manager, you will report to the Head of Cross Functional Product Marketing and you will partner with a diverse set of expert stakeholders across the organization. 

Responsibilities:

Evaluate and advance GitHub’s competitive position in the market:

• Evaluate market trends, dynamics, key competitor moves and strategies
• Build compelling competitive messaging and content for GitHub’s growing portfolio of software development solutions 
• Inform and influence Product Leadership on decisions as the subject matter expert on market trends, competitor investments and tactics
• Act as the competitive subject matter expert to support the product marketing team with competitive launch strategies and metrics for competitive effectiveness, sales support and market positioning
• Scope and lead creation of impactful competitive sales enablement assets mapped to buying journey 
• Develop effective go to market strategy leveraging available and nascent levers including sales teams, professional services, customer and seller incentive programs 
• Support developer engagement through creation of effective presentation assets, conversation guides and other supporting materials 
• Partner with sales to lead customer conversations and establish effective feedback loops to inform content creation and positioning
• Lead competitive training sessions and objection handling strategies  
• Collaborate with the Channel Team to define and build an effective channel activation strategy for compete
• Collaborate with the customer success team to identify patterns for success and areas to improve in the product, along with continuous improvement input for messaging and content. 

Requirements: 

• Proven experience in product marketing, preferably in DevOps or DevSecOps segments
• 5-8 years of relevant work in technology marketing and software development 
• Deep understanding of B2B software business models and the ability to build aligned programs to drive business growth 
• Ability to succeed and embody a growth mindset in a deadline-oriented, fast-paced environment with frequently changing priorities 
• Exceptional written and oral communication skills 
• Strong attention to detail plus the ability to quickly adapt to changing requirements and opportunities 
• Strong familiarity with GitHub products and community

Preferred: 

• Product marketing experience in a compete role 
• Product marketing experience with software collaboration & DevOps platforms
• Product marketing experience in a market research role