Senior Product Marketing Manager

Who we are and what we do

Deel is a global team that helps businesses hire anyone, anywhere, easily. Deel consists of more than two thousand self-driven individuals spanning over 100 countries. Our unified yet diverse culture keeps us continually learning and innovating the Deel platform and our products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the success of Deel’s platform. We deliver the best products and platform features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of Deel's success story?

A 30-mile hiring radius should no longer dictate how companies hire because great talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M last year, doubling our valuation to $12B.

There’s never been a more exciting time to join Deel — the market leader in international payroll and compliance.

As a Senior Product Marketing Manager, you will work collaboratively with the product, sales, design, marketing, and copywriting teams to develop marketing campaigns to increase awareness, retention, and engagement for new and existing products. You will be responsible for developing the product positioning, building go-to-market plans, researching and advocating for customers, and owning the growth strategy for new customer-facing products and features.

What you’ll be doing day-to-day

• Identifying user needs by deeply understanding our customers and how our product works globally to create data-driven, actionable insights for product teams

• Drive go-to-market launch strategies by owning value proposition, messaging, positioning, and audience strategy.

• Work closely with the brand and regional marketing teams to create and deliver compelling high-impact campaigns to drive product adoption, growth, and retention.

• Developing research plans to uncover customer insights, steer & validate the product roadmap, and stay on top of the competitive landscape

• Run experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy. Delivering campaigns with a strong bias for growth & business impact

What you need

• 3-5 years of work experience at a b2b or b2c product, growth, or consumer marketing in a fast-paced environment (preferably in a hyper-growth global tech company) Payroll and/or HR software knowledge and marketing experience are a huge plus.

• Extensive experience setting strategic direction and project managing complex go-to-market campaigns that require input and execution from various cross-functional teams

• A strong track record in consumer marketing and understanding of channels - in-product, digital, PR, and offline activations

• A product mindset and track record of tight collaboration with product teams

• A strong collaborator who thrives in a fast-paced environment with multiple cross-functional partners

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

At Deel, you’ll enjoy:

• Computer equipment applicable to your role

• Stock grant opportunities

• Additional perks and benefits based upon your employment status and country

• The ability to choose where you work whether it be your home, the beach, or a WeWork

At Deel, we're an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.