Senior Product Marketing Manager

Our product marketing team is looking for someone with deep experience turning new positioning into compelling messaging that brings to life the value of dbt Cloud. In the 3 years since it was initially launched, dbt Cloud has experienced rapid adoption by data teams of all sizes. As such, it’s quickly attracting attention from new audiences that need help understanding how it best fits into their unique use cases.

In this strategic and highly visible role, you can expect to work across our product, community, and solution architecture teams to surface the product positioning that will have the greatest impact on existing and emerging audiences at the enterprise.

In this role you can expect to:

• Elevate the way we communicate about dbt Cloud through various mediums like thought leadership blogs, demo videos, one-pagers, and solution guides
• Work closely with the Developer Experience and Growth Marketing functions to create a multi-prong approach to narrative amplification
• Test audience strategy through customer interviews, and iterative messaging
• Author and coordinate participation in messaging that helps our audience answer, “why dbt Cloud? Why now?”
• Work closely with the Campaign, Pipeline, and Field marketers to customize product-related content for various audiences, industries, and regions
• Measure messaging influence on self-service activation, sales-assisted pipeline volume, and enterprise deal velocity

You are a good fit if you have:

• 3-5 years experience in Product or Content Marketing
• Strong writer and communicator, with a knack for storytelling
• Strong bias for action, experimentation, measurement, and iteration — you have a framework to ensure success, but you’re not afraid to fail fast.
• A passion for digging into market and audience trends to surface the most impactful messaging for each
• A strong understanding of, and empathy for the challenges faced by modern data teams
• Experience creating multi-channel content (blogs, videos, guides) that supports sales-assisted and sales-led deal cycles
• Experience working with solutions architects and product managers to produce technical guides and tutorials

You'll have an edge if you have:

• Proficiency in dbt, or other tools in the modern data stack
• Experience developing narratives for developer personas
• An understanding of traditional enterprise ETL tooling like Informatica, Boomi, or Talend
• Experience working with internal brand designers or managing external contractors to bring your content to life

Compensation & Benefits

• Salary: $140k-170k
• Equity Stake 
• Benefits: In the US, dbt Labs offers unlimited vacation (and yes we use it!), 401k w/3% guaranteed contribution, excellent healthcare, paid parental leave and a home office stipend. For employees outside the United States, dbt Labs offers a competitive benefits package.

*Equity or comparable benefits may be offered depending on the legal limitations

What to expect in the hiring process:

• Video interview with a Talent Acquisition Partner
• Video interview with the Director of Product Marketing
• Take Home Project
• Team interviews with members of our Marketing and Product teams
• Final interview with one of our Values Carriers