Senior Product Marketing Manager - Competitive Intelligence

About the Opportunity

Contentful is the leading content platform for digital-first businesses, enabling teams to unify and personalize content and deliver it at scale. 

We are seeking a highly driven Senior Product Marketing Manager focused on Competitive Intelligence to join our team. In this pivotal role, you will own the process of deeply researching, analyzing, and consolidating competitive insights on a quarterly basis. You collaborate closely with product, sales and marketing to enable our sales teams with actionable intelligence, develop compelling sales plays, and collaborate with campaigns teams to execute targeted competitive campaigns. 

This role requires a competitive spirit, a passion for diving into details, and a commitment to delivering clarity and depth in all enablement materials, assets, and battle cards. This is a high-impact role for someone excited to understand and communicate changes in a rapidly shifting competitive landscape. 

What to expect? 

• Conduct in-depth, ongoing research and analysis of competitors’ strategies, products, positioning, pricing, and market trends, consolidating actionable insights on a quarterly cadence.
• Maintain a detailed repository of competitive intelligence, segmenting top competitors and tracking their moves and field tactics.
• Develop and deliver high-impact sales enablement materials, including battle cards, competitive briefs, objection-handling guides, and internal presentations to empower sales teams in competitive deals.
• Design and execute sales plays and support the campaigns team in running strategic competitive campaigns, ensuring alignment with go-to-market priorities.
• Lead regular training sessions for sales and customer-facing teams, ensuring they are equipped with the latest competitive insights and strategies.
• Partner closely with product management, sales, marketing, and executive stakeholders to communicate market shifts and influence product strategy and messaging.
• Perform win/loss analysis and gather insights from sales deals, customer feedback, and third-party research to inform recommendations and drive strategy.
• Rapidly respond to major competitor announcements with timely analysis and guidance for internal teams.
• Contribute to thought leadership by sharing market and competitive trends through newsletters, reports, and presentations.

What you need to be successful

• 5+ years of experience in product marketing, competitive intelligence, market research, or a related field, preferably in SaaS, cloud, or technology sectors, especially in the fields of Digital Experience Platforms, Artificial Intelligence, Personalization or Content Management / Content Operations. 
• Demonstrated expertise in conducting deep-dive competitive analysis and synthesizing complex information into clear, actionable insights.
• Proven ability to develop and deliver high-quality enablement materials and training for sales and go-to-market teams.
• Strong cross-functional collaboration skills, with experience partnering with sales, product, and marketing teams to drive business outcomes.
• Excellent written and verbal communication skills, with the ability to articulate technical and strategic concepts to diverse audiences.
• Competitive, detail-oriented mindset with a passion for clarity, accuracy, and depth in all deliverables.
• Experience with competitive intelligence tools and platforms is a plus.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree preferred.

Preferred Attributes

• Self-starter who thrives in a fast-paced, dynamic environment.
• Analytical thinker with a knack for uncovering insights and trends.
• Strong public speaking and presentation skills.
• Experience in developing and executing competitive campaigns in collaboration with marketing teams.

Join us if you are excited to shape our competitive strategy, empower our sales teams, and help us win in the market through insight, clarity, and relentless curiosity.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees  and 85% of costs for your dependents. 
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss,  education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family 
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties 
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business. 

The application deadline is 7/30/25

Colorado Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of Colorado if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Colorado Salary Range: $151,000 - $171,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

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