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Eventbrite

Senior Product Marketing Manager, Commercial

Full-timeProduct Marketing Manager$135,720-$181,000 Remote
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THE CHALLENGE
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Senior Product Marketing Manager for Commercial Sales. In this role, you will partner cross-functionally to drive the strategy behind generating demand and retention of SMB and Enterprise creators by uncovering data-driven insights to improve product positioning and uncover process improvements in the Sales cycle. In addition, you will lead end to end go-to-market (GTM) motions for product releases and marketing campaigns to activate existing Sales customers and generate new demand.

THE TEAM
Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and consumers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 

THE ROLE 
As a Senior Product Marketing Manager, you will drive growth of our Commercial Sales function through game-changing strategies across audience segmentation, messaging and positioning, and go-to-market planning for new features.  You will act as the bridge between Product and Go to Market functions (Sales, CX) to ensure that existing products and new releases are positioned in the best way and supported with compelling customer facing assets. You will work with cross-functional teams to coordinate successful product launches by articulating market requirements, defining and measuring success, executing go-to-market plans, and helping craft messaging that clearly communicates the value of Eventbrite. In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our customer needs and recommend growth strategies. 

This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence. The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our business targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences.

The Skillset

  • Thrives on hitting and beating business targets.
  • 5+ years experience, including a background in e-commerce and/or marketplaces; analytics experience a plus. 
  • Experience with driving product marketing strategy and leading GTMs for a predominantly B2B audience, experience with SMBs a plus
  • Experience with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion.
  • Highly data-driven with strength in deriving actionable insights from data and research
  • Biased towards action with ability to flex between big strategic decisions and building tactical workplans
  • Energized by collaborative work; attacks big problems with big ideas and without ego.
  • Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers 
  • Strong writing skills and demonstrated understanding of messaging strategy 
  • Ability to manage multiple projects at one time, prioritizing and organizing effectively

You Will

  • Work closely with UXR and Market Research to identify core customer segments and the key jobs to be done, unmet needs, and decision making process for each segment
  • Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
  • Equip sales team with clear content, training, and messaging guides that support their efforts to communicate our value and increase win rates
  • Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
  • Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
  • Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to support business and customer goals
The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Eventbrite, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $135,720 to $181,000.

You may also be eligible to participate in Eventbrite’s incentive program(s) (such as equity, annual incentive bonus and commission plans), subject to the applicable rules and restrictions.

WHAT WE OFFER

We are committed to providing competitive, valuable and meaningful benefits for our Britelings

We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong.
Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  Read more about our Diversity and Inclusion work for our team, culture, and community.

We offer comprehensive benefits and a wellness package above and beyond standard medical benefits to support our Britelings’ lifestyle.
Eventbrite's global benefit programs are designed to meet you where you are by offering resources and support for your health, well-being, finances, and family. This includes support in a remote/hybrid environment, wellness allowance, Carrot family planning benefit, Origin Financial Planning service, and other offerings to ease the mind and body like Modern Health and BriteBreaks (generally the first Friday of every month off).

ABOUT EVENTBRITE
Eventbrite is a global self-service ticketing, marketing, and experience technology platform that serves a consumers and event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. With over 280 million tickets distributed for over 5 million total events in 2022, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.

IS THIS ROLE NOT AN EXACT FIT?

Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 

#LI-REMOTE

Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Marketing Manager, Commercial position?
    The suggested salary for this position is $135,720-$181,000
  • Is telecommuting possible for this position?
    Yes, telecommuting is possible for this position
About Eventbrite
Eventbrite is an American event management and ticketing website.
Website
Industry
Association, Event Management
Founded
2006
Size
251-1000 employees

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