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Senior Product Marketing Manager, Commercial

Eventbrite is hiring a Product Marketing Manager

Contract type
Please let Eventbrite know you found this offer on WeLoveProduct as a way to support us so we can keep publishing more product marketing manager job offers.
Job description
Eventbrite has built a world-class events marketplace, enabling entrepreneurs around the world to build and grow their businesses with live events while helping event-goers discover unique, local things to do. We are looking for an experienced and highly strategic Senior Product Marketing Manager for Commercial Sales. In this role, you will partner cross-functionally to drive the strategy behind generating demand and retention of SMB and Enterprise creators by uncovering data-driven insights to improve product positioning and uncover process improvements in the Sales cycle. In addition, you will lead end to end go-to-market (GTM) motions for product releases and marketing campaigns to activate existing Sales customers and generate new demand.
Our Product Marketing team’s mission at Eventbrite is to champion the needs of event creators and consumers to bring irresistible product experiences to market, ensuring customers understand how Eventbrite’s products and features can enable their success. We work cross-functionally to action customer and market insights by influencing product and monetization strategy and developing positioning, messaging, and go-to-market plans for Eventbrite’s suite of products and services. 
As a Senior Product Marketing Manager, you will drive growth of our Commercial Sales function through game-changing strategies across audience segmentation, messaging and positioning, and go-to-market planning for new features.  You will act as the bridge between Product and Go to Market functions (Sales, CX) to ensure that existing products and new releases are positioned in the best way and supported with compelling customer facing assets. You will work with cross-functional teams to coordinate successful product launches by articulating market requirements, defining and measuring success, executing go-to-market plans, and helping craft messaging that clearly communicates the value of Eventbrite. In partnership with research, analytics, and customer-facing teams, you will develop a deep understanding of our customer needs and recommend growth strategies. 
This role will require you to bring a combination of strategic thinking, analytical rigor, strong communications, and operational excellence. The right candidate will thrive in an entrepreneurial environment and be motivated to hit and exceed our business targets. Your mission (and ours) is unique and powerful: bringing the world together through live experiences.

The Skillset

  • Thrives on hitting and beating business targets.
  • 7+ years experience, including a background in e-commerce and/or marketplaces; analytics experience a plus. 
  • Experience with driving product marketing strategy and leading GTMs for a predominantly B2B audience, experience with SMBs a plus
  • Experience with driving product-led growth, especially in-product messaging and optimizing user journeys for conversion.
  • Highly data-driven with strength in deriving actionable insights from data and research
  • Biased towards action with ability to flex between big strategic decisions and building tactical workplans
  • Energized by collaborative work; attacks big problems with big ideas and without ego.
  • Fantastic communication and presentation skills with the ability to confidently present to executives/senior management and peers 
  • Strong writing skills and demonstrated understanding of messaging strategy 
  • Ability to manage multiple projects at one time, prioritizing and organizing effectively

You Will

  • Work closely with UXR and Market Research to identify core customer segments and the key jobs to be done, unmet needs, and decision making process for each segment
  • Translate this understanding of customer segments into clear value props, messaging, and marketing claims that communicate our value
  • Equip sales team with clear content, training, and messaging guides that support their efforts to communicate our value and increase win rates
  • Partner with Finance, Analytics, and Data Science to define and measure success, forecast business impact, and drive continuous improvement
  • Gather qualitative and quantitative insights by talking regularly to customers and working with our research and customer-facing teams
  • Develop a perspective on the market and present compelling business cases to drive prioritization of key investments to support business and customer goals
At Eventbrite, we strive to support our Britelings and their loved ones through different stages of life with robust and attractive benefits, financial and physical wellness options, and great perks. In addition to offering a competitive salary and company stock, we have other great benefits available. In the Briteland, you’ll find great medical plans, fertility and adoption benefits, wellness reimbursement, generous parental leave, and much more. 
We care about your mental health and wellbeing.
Our employees enjoy free coaching sessions with Modern Health. We also offer free therapy sessions with a psychologist. You’ll also have access to private medical insurance for you and your family, that includes dental care. And our wellness program to pay for your gym expenses. 
We work hard to cultivate a diverse, equitable and inclusive culture where Britelings feel like they belong. 
Employees can participate in resource groups and we offer programming throughout the year to support a diverse and inclusive workplace.  
We offer ongoing training and career development that meets people where they are in their careers. 
We offer unlimited access to courses in Udemy, leadership coaching for all managers, Briteling led talks, and weekly company-wide town halls with our CEO. We take culture seriously and design programs with employee feedback in mind to make Eventbrite a great place to work no matter where you work from in the world. 
Work-life balance & flexibility is extremely important to us.
Our employees can choose what works best for them: work in one of our offices, be fully remote or the best of both worlds! We believe in a flexible working environment to allow Britelings to perform at their best ensuring a healthy work-life balance. We have recently implemented Britebreak Fridays: all Britelings turn off their computers and take the first Friday of every month off to focus on their wellbeing.
Eventbrite is a global self-service ticketing and experience technology platform that serves a community of hundreds of thousands of event creators in nearly 180 countries. Since inception, Eventbrite has been at the center of the experience economy, transforming the way people organize and attend events. The company was founded by Julia Hartz, Kevin Hartz and Renaud Visage, with a vision to build a self-service platform that would make it possible for anyone to create and sell tickets to live experiences. The Eventbrite platform provides an intuitive, secure, and reliable service that enables creators to plan and execute their live and online events, whether it’s an annual culinary festival attracting thousands of foodies, a professional webinar, a weekly yoga workshop or a youth dance class. With over 290 million tickets distributed for over 5 million total events in 2021, Eventbrite is where people all over the world discover new things to do or new ways to do more of what they love. Learn more at www.eventbrite.com.
Eventbrite is committed to equality of opportunity for all staff, and applications from all suitably qualified individuals are encouraged, regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships. 
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30 job offers
Eventbrite is an American event management and ticketing website.
Eventbrite has been started in 2006 and employ about 251-1000 people.
How to apply
Please let Eventbrite know you found this offer on We Love Product as a way to support us so we can keep publishing more product marketing manager job offers.