Senior Product Marketing Manager, CLM

Senior Product Marketing Manager, CLM
Marketing | Chicago, IL or San Francisco, CA or Remote - US

This position is not eligible for employment in the following states: Alaska, Hawaii, Maine, Mississippi, North Dakota, South Dakota, Vermont, West Virginia and Wyoming.

Our agreement with employees
DocuSign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At DocuSign, everything is equal. We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

The team
Our Marketing team creates world-class content and data-driven marketing solutions that communicate the value of DocuSign’s Agreement Cloud to reach more customers and help them understand the potential impact DocuSign can have on their business. We design creative for a new business campaign. Build worldwide digital experiences that touch millions. Refine messaging around new product launches. Organize captivating customer events. Develop innovative social media campaigns. Collaborate on playbooks and training with the Sales team. Marketing is the face and voice of DocuSign and plays a key, high-impact role in how we tell our story.

This position
As Senior Product Marketing Manager, CLM, you will be responsible for communicating value and increasing marketing effectiveness for DocuSign’s Contract Lifecycle Management product. You’ll drive product messaging and positioning, collaborate with demand generation and other parts of marketing to create high impact content and build a pipeline for the product. You’ll work with Business Development to grow our relationships with key ecosystem partners and ensure those stakeholders have what they need to help grow our business. You’ll enable our Sales teams with content and tools aligned to customer needs in various stages of the sales cycle. You’ll work cross-functionally with Product Management, Sales, Marketing, Customer Success, and senior leadership.

This position is an individual contributor role reporting to the Director, Product of Marketing and is designated Flex.

Responsibilities
• Own the positioning, messaging, and value propositions of DocuSign CLM
• Create, lead, manage, and measure product marketing and lead generation initiatives to showcase the value of DocuSign’s CLM product and capabilities to target markets
• Partner with Demand Generation to define market segmentation and campaign strategy. Lead efforts to create the high impact messaging and assets required to execute
• Work with Business Development to ensure that our key ecosystem partners have the messaging, content and tools they need to be successful channel partners
• Collaborate with Sales Enablement to ensure that content, tools, and other product marketing assets are effectively deployed to, and used by, the field
• Support strategic customer and internal events (e.g. customer/partner conferences, sales meetings) by owning development of presentations/sessions/training
• Collaborate with Product Management to ensure that new products and functionality are featured, packaged, priced, launched, and communicated effectively

Basic qualifications
• 8+ years of product marketing (or similar) in the B2B SaaS space
• BA/BS degree or equivalent work experience

Preferred qualifications
• Excellent verbal and written communication skills
• Experience marketing solutions in the Salesforce ecosystem
• Experience in one or more of the following categories: Contract Lifecycle Management, Configure-Price-Quote (CPQ), Customer Relationship Management, Document Generation.
• Self-starter who can drive cross functional initiatives with minimal supervision
• Proven ability to understand and simplify complex, technical topics for non-technical audiences

Based on Colorado law, the following details are for Colorado individuals only: Colorado base salary range: $118,200 - $146,800 and eligible for bonus, equity and benefits.

Vaccination requirement (US)
DocuSign may require all employees to be fully vaccinated against COVID-19 and provide proof of vaccination to visit a DocuSign office, to meet with potential or actual customers or business partners, or for other business-related purposes, in accordance with local law. Please note that DocuSign has contracts with different governments globally which may require compliance with local and federal laws..

About us
DocuSign helps organizations connect and automate how they prepare, sign, act on, and manage agreements. As part of the DocuSign Agreement Cloud, DocuSign offers eSignature: the world's #1 way to sign electronically on practically any device, from almost anywhere, at any time. Today, over a million customers and hundreds of millions of users in over 180 countries use DocuSign to accelerate the process of doing business and simplify people's lives. And we help save the world’s forests and embrace environmental sustainability.

It's important to us that we build a talented team that is as diverse as our customers and where all employees feel a deep sense of belonging and thrive. We encourage great talent who bring a range of perspectives to apply for our open positions. DocuSign is an Equal Opportunity Employer and makes hiring decisions based on experience, skill, aptitude and a can-do approach. We will not discriminate based on race, ethnicity, color, age, sex, religion, national origin, ancestry, pregnancy, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, registered domestic partner status, caregiver status, marital status, veteran or military status, or any other legally protected category.

Accommodations
DocuSign provides reasonable accommodations for qualified individuals with disabilities in job application procedures, including if you have any difficulty using our online system. If you need such an accommodation, you may contact us at [email protected].