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Canva

Senior Product Marketing Manager

Full-timeProduct Marketing Manager$168,100-$205,450*
Sydney, Australia
This job offer is closed.
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Our mission at Canva is to empower the world to design and since launching in 2013, we have grown exponentially, amassing over 86 million monthly active users across 190 different countries and a team of over 3,000 people… and the best bit is that we’ve only achieved 1% of what we know we’re capable of. 

Be a part of the project. Join us and design your future.

Want to Join Canva?

You will be the product marketing owner for our Strategic B2B & Teams portfolio, responsible for driving product, user and revenue growth of paid large & enterprise teams via a hybrid of low & high-touch GTM strategies. You will work closely with Product, Marketing, Sales and Support teams to bring new features to market, unlock high-growth sales motions and drive user adoption, retention & expansion.

As the subject matter expert for our Strategic B2B portfolio, you will align & enable internal teams (Sales, Marketing, Support), as well as drive 360 communication loops and visibility across the organisation. Responsible for crafting the personas, positioning & messaging for Canva’s strategic portfolio – you will work closely with our Sales team to drive & guide our overarching targeting & GTM strategy. Your market, competitive and customer knowledge will inform strategic roadmap decisions to ensure a strong product-market fit among Canva’s large paid & enterprise teams.

What You'll Do

  • Product strategy - You’re someone who can supervise the end-to-end product strategy and marketing opportunity for your area of business. You’ll have the ability to influence and rally teams to seize core market opportunities and bring world-class products to market. You view the big picture and can piece different ideas and products together into a cohesive customer experience.
  • Market research - You’re highly proficient in sourcing and analysing market and competitive insights and you’re able to translate these insights into actionable workstreams for teams.
  • Product positioning & messaging - You’ll lead the creation and delivery of product positioning for your area of the business. You’ll be responsible for empowering all teams at Canva to use your positioning across the entire product and marketing funnel.
  • GTM - You’ll create cross-business GTM plans, which will impact millions of Canva users. Skilled in rallying cross-functional teams and fulfilling the requirements of marketing teams, you’ll own and drive the GTM objectives, strategy, market analysis, product launch, competitive intel, personas, buyer’s journey and sales enablement.
  • Product adoption, growth & awareness - As a seasoned product marketer, you’ll partner with product and marketing teams to ensure to own and drive continued adoption and engagement of our product base.
  • Cross-functional champion - Connecting the dots between product, marketing and sales, you’ll have superb partner management skills and be a world-class communicator to ensure everyone knows what’s launching, when and how it impacts them. 

About You

  • Exceptional product marketing experience or experience in a marketing-facing role in a product-centric organisation (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Exceptional communication skills, which empower all partners to support your product strategies
  • Ability to build exceptional cross-functional relationships with team members from product, marketing, sales, strategy, CHT and research
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritise resources.
  • Experience running complex cross-functional strategies
  • Ability to understand the market, competitors and core customer audience. Identifying essential trends, and rectifying problems as they arise. You share these insights broadly with all key team members and use these insights to mold the product, messaging, and GTM strategy.
  • As Canva is a fast growing and paced workplace you’ll be someone who can juggle multiple projects at once and have proven prioritisation skills
  • You've got a growth mindset and you are eager to learn and grow every day. As Canva is growing 130% YoY, you’re aware that you will be growing and trying new things every day.
  • You are someone who loves solving customer problems or need with products and you enjoy working closely with product teams to build world class products
The product marketing team is on a mission to empower our Canva community to achieve its goals through Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them daily whether through creating social graphics, building impactful presentations, educating our future generations or printing gifts for your friends, with Canva everyone can achieve their goals. 

#LI-MR1
#hybrid

We make decisions to engage contractors based on your experience, skills and passion. Please note that contractor-accreditation meetings are conducted virtually. When you signify interest in the Project, please tell us the pronouns you use and any reasonable adjustments you may need during the contractor-accreditation interview process. 
Questions & answers for this position
  • What is the type of contract for this position?
    The contract for this position is a Full-time contract
  • What's the salary range for the Senior Product Marketing Manager position?
    The suggested salary for this position is $168,100-$205,450*
  • Is telecommuting possible for this position?
    No, telecommuting is not possible for this position
About Canva
Canva is an Australian graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.
Website
Industry
Graphic Design, Photo Editing
Founded
2012
Size
1K-5K employees

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