How We Work: Core Principles at ASAPP
At ASAPP, our mission is simple: deliver the best AI-powered customer experience—faster than anyone else. To achieve that, we’re guided by principles that shape how we think, build, and execute. We value customer obsession, purposeful speed, ownership, and a relentless focus on outcomes. We work in tight, skilled teams, prioritize clarity over complexity, and continuously evolve through curiosity, data, and craftsmanship.
We’re seeking technologists and problem solvers who thrive in fast-paced environments, love collaborating with great talent, and approach every day like it’s Day 1. We're a globally diverse team with hubs in New York City, Mountain View, Latin America, and India—embracing both hybrid and remote work to bring the best minds together, wherever they are. If you're driven by continuous learning, rapid pivots, and the challenges of building in a high-growth startup, we’d love to talk. This is more than a job—it’s a journey.
We're in need of a Senior Product Marketing Manager (PMM) who operates as the glue between Product, Technology, and Go-To-Market (GTM) teams—owning how we position, communicate, and bring our products to market.
This is not a reactive role. We’re looking for someone who drives timelines, influences roadmaps, and ensures every product initiative lands with impact. If you thrive on turning complex technology into clear, compelling narratives and orchestrating GTM execution, let’s talk.
What you'll do
- Own & Drive Messaging & Positioning – Develop crisp, compelling messaging that articulates the value of our AI products, grounded in customer pain points and market trends.
- Be the Bridge Between Product, Tech, & GTM – Work hand-in-hand with Product and Engineering to deeply understand our roadmap, translate technical capabilities into customer value, and ensure GTM teams are set up for success.
- Operationalize Sales Enablement – Equip sales teams with the tools they need—pitch decks, battle cards, competitive insights, and talk tracks—delivered on time and tailored for impact.
- Lead Proactive, Timeline-Driven Launches – Define go-to-market strategies for new products and features, aligning stakeholders, driving execution, and ensuring every launch hits the market with precision.
- Fuel Content Creation – Develop product collateral, case studies, whitepapers, and thought leadership assets that strengthen our market presence and accelerate sales cycles.
- Be Market & Customer Obsessed – Stay ahead of competitive trends, customer needs, and industry shifts, ensuring our positioning remains sharp and differentiated.
Who you are
- Proactive & Execution-Focused – You set deadlines, align teams, and drive projects forward—never waiting to be told what to do.
- A Strategic Translator – You make complex AI technology accessible, ensuring our GTM teams understand and articulate our value.
- A True Cross-Functional Partner – You thrive in the space between Product, Engineering, and GTM, ensuring nothing gets lost in translation.
- An Enterprise PMM Expert – You’ve built and executed PMM strategies for complex enterprise technology. AI and CX experience is a plus.
What you bring
- 5+ years of experience in product marketing (or equivalent) in B2B enterprise technology.
- Proven track record of leading GTM initiatives with clear execution timelines.
- Strong storytelling, messaging, and positioning skills.
- Experience building sales enablement programs that drive revenue impact.
- Ability to drive cross-functional alignment between Product, Engineering, Sales, and Marketing.
- Strong bias for action—comfortable making decisions and driving outcomes in a fast-moving environment.
ASAPP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status. If you have a disability and need assistance with our employment application process, please email us at [email protected] to obtain assistance. #LI-AG1 #LI-Hybrid #LI-Remote
Questions & answers for this job
- What is the type of contract for this job?The contract for this job is a Full-time contract
- What's the salary range for the Senior Product Marketing Manager position?The suggested salary for this job is $150,000 - $170,000
- Is telecommuting possible for this job?No, telecommuting is not possible for this job
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