Senior Product Marketing Manager, Artist Platform- TIDAL

TIDAL is a global music and entertainment streaming platform committed to creating a deeper connection between artists and fans through its library of more than 80 million songs, over 350,000 high quality videos, and available in over 60 countries. In addition, TIDAL offers its subscribers exclusive access to high-profile music and music videos, original content series, podcasts, documentaries, livestream concerts, tickets, merchandise and live experiences. Together, TIDAL and Block will be music-obsessed and artist-focused while we explore new artist tools, listener experiences, and access to financial systems that help artists be more successful.

Job Description
We are looking for a seasoned product marketer who can bring analytical thinking, proactive planning, exceptional communication skills, and strong stakeholder management to help grow TIDAL’s rapidly growing product portfolio for artists. As an individual contributor (IC) Senior Product Marketing Manager, you will be responsible for partnering with our product management, design, engineering, and go-to-market teams to scale out our offerings to help artists understand, manage, and grow their careers. By leading deep, ongoing customer discovery and uncovering market insights, you’ll represent the customer voice in order to influence product strategy and drive GTM strategy through landing product positioning, messaging and channel strategy. You will be expected to be a leader on our PMM team, evangelizing new processes and systems to drive strong business outcomes. This role is remote friendly (U.S.). 

You Will:

• Lead GTM strategy for artist-facing products
  • Oversee goal-setting, customer insights, market analysis, positioning, messaging and channel strategy
  • Influence product roadmap for TIDAL’s artist platform by effectively representing the Voice of the Customer. This involves collecting, analyzing and championing direct customer feedback, synthesizing industry insights, and stretching outside typical product marketing responsibilities to support product development
• Support product development
  • Partner closely with Product Management to identify customer pain points and opportunities, brainstorm solutions, and validate them directly with artists
  • Advocate for the optimal product experience on behalf of the customer and be willing to roll up your sleeves on details like product copy and messaging
  • Lead usability testing to help iterate early product prototypes into final product requirements
• Manage GTM campaigns and partner closely with cross functional teams
  •  Oversee and coordinate campaigns and marketing asset development across cross-functional teams (including Artist Marketing, Creative, CRM/lifecycle, and Artist & Label Relations) in line with your GTM strategy
  • Monitor and optimize product and feature launches
  • Collaborate with Marketing and Finance teams to inform marketing budget allocations based on growth opportunities and business objectives
• Champion experimentation 
  • Test in measurable and scalable programs that can drive meaningful business impact

You Have: 

• 8+ years of experience in product marketing, working on fast-growing technology products (music, creator or consumer a plus)
• Experience working with product management, design, engineering and analytics to build and  scale new products
• Experience running user testing studies and broader strategic research to inform product decisions 
• Experience using data and analytics to help build top-notch GTM strategy and launch marketing campaigns
• An eagerness to solve problems with a high bar for excellence. You can unblock yourself to achieve your goals and are always thinking creatively about your approach to problems.
• Demonstrated success partnering closely with GTM teams to execute on campaigns (ie. marketing, creative, partnerships)
• An ability to excel at both the strategic and tactical levels to consistently meet planned objectives 
• Exceptional written and verbal communication skills

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $163,300 - USD $225,000
Zone B: USD $152,200 - USD $209,200
Zone C: USD $144,000 - USD $198,000
Zone D: USD $135,800 - USD $186,700

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance 
• Paid parental and caregiving leave
• Paid time off (including 12 paid holidays)
• Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees) 
• Learning and Development resources
• Paid Life insurance, AD&D, and disability benefits 
• Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resources 

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

US and Canada EEOC Statement

We’re working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. 

We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we’re doing to build a workplace that is fair and square? Check out our I+D page.

Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.

Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.