Senior Product Marketing Manager - Ads & Monetization

Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers. 

We are seeking a Senior Product Marketing Manager to support our ads and monetization business objectives. You will play a pivotal role in developing and translating customer and market insights that help drive clarity in understanding different customer segments, pain points, and product opportunities that ultimately help drive the best product decisions for our customers. You’ll bring these products to market and work closely with Product, Design, Research, and Sales to help inform iterative product development. We’re looking for a strategic customer advocate who thinks deeply about improving customer experiences and enjoys working with diverse partners to execute complex projects.

Your Responsibilities:

• Act as the overarching voice of the customer, expert in customer market insights, mastermind of P&M, enabler of sales, accelerator of adoption, developer of the go-to-market strategy, and remover of blockers.
• Champion the customer and advocate for research and insights to own the voice of the customer and leverage those data and insights to help drive strategy
• Own the intersection of Product & Marketing, serving as the two-way conduit and “Communicator-in-Chief” between the departments, ensuring high degrees of transparency and fluidity of information at all times
• Develop and establish deeply collaborative cross-functional partnerships with leaders and colleagues across Product, Design, Customer Support, Community, Sales, and Marketing to enable the team and drive a consistent customer experience
• Demonstrate excellence in distilling product complexity into differentiated, compelling, memorable, simplified, and ready-to-use positioning and messaging and go-to-market strategy that drives understanding, consideration, and adoption

What it takes to catch our eye:

• 8+ years of experience in product marketing with a strong background in ads and monetization
• Demonstrable achievement in pricing and packaging GTM execution
• Excellent storytelling skills to communicate with external and internal stakeholders at the senior to executive level
• Ability to analyze and use data to make clear, concrete go-to-market decisions 
• Ability to work independently and manage multiple projects simultaneously

The annual base salary for this position in California and Washington ranges from $123,000 - $187,000. The range displayed reflects the minimum and maximum salary for this position in California and Washington, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program,.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also support hiring of corporate full-time employees in 19 states in the United States. Please speak with a member of our recruitment team to determine whether you are located in a state in which we are hiring corporate full-time employees. 

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Life at Upwork page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.